New Poll - publicity
Tue, 25 Feb 2003, 02:07 amcrgwllms12 posts in thread
New Poll - publicity
Tue, 25 Feb 2003, 02:07 amWell, the results of the last short-lived and slightly flawed poll show that The Italian-American Reconciliation got noticed the most by people attending this website, followed by The Angriest Video Store Clerk In The World. I'm proud to note that if you add the votes for The Stones and On Our Selection together, Sam & I were seen by the most voters in total, but I think the real winner is Vagabond's Video Store Clerk because that show only started last week and is still running.
The Fringe is over (although you can still catch some of the shows), so time for a new poll.
I thought an appropriate choice after finding out who went to see what (or how many thousands didn't) is to try to find out what methods of publicising shows seem the most effective? Check any of the boxes that apply to you.
Cheers,
The Poll-Tergeist
[%sig%]
The Fringe is over (although you can still catch some of the shows), so time for a new poll.
I thought an appropriate choice after finding out who went to see what (or how many thousands didn't) is to try to find out what methods of publicising shows seem the most effective? Check any of the boxes that apply to you.
Cheers,
The Poll-Tergeist
[%sig%]
Re: Sell your soul - publicity
Tue, 25 Feb 2003, 07:20 pmI have done the publicity and promotion of each of the Collective Unconscious shows and have found different methods work for different styles of shows, and as Dave said, no one thing is best. I have also found the choice of venue and the target audience will influence the choice of method. Then again, it must be taken into account whether the publicity is to get bums on seats or is it also to increase long term profile of the group?
However, presuming firstly that money is not plentiful, and the main aim is to get higher audience numbers, I have found the most effective means have generally been, in order:
A good review, (The West has always given us a review but we also give them lots of notice, a media release, a comp ticket, and a reminder call)
Word of mouth to family and friends
Direct mail out/email with reduced ticket prices to loyal and repeat audience members
Notices outside venue
Notice on this site, especially of special prices on quieter nights
Articles in local newspapers
Radio interview (RTR YES!)
Ticket give-away competitions to X-PRESS, radio stations and community newspapers
Notices and links on all possible web sites, eg SCOOP
A few posters in strategic places eg if your play is about art, then posters should be in as many art galleries as possible. Owners are usually very helpful, especially if you give them a comp ticket.
Flyers at nearby cafes, and to anyone you think may be remotely interested.
DonÂ’t forget complimentary tickets to potential future sponsors/funding bodies.
Of course a bit of controversy does wonders too!
I know this all takes a lot of time, so itÂ’s ideal to have someone enthusiastic and prepared to explore all sorts of interesting angles.
If it's you, good luck!
Tina Jack
However, presuming firstly that money is not plentiful, and the main aim is to get higher audience numbers, I have found the most effective means have generally been, in order:
A good review, (The West has always given us a review but we also give them lots of notice, a media release, a comp ticket, and a reminder call)
Word of mouth to family and friends
Direct mail out/email with reduced ticket prices to loyal and repeat audience members
Notices outside venue
Notice on this site, especially of special prices on quieter nights
Articles in local newspapers
Radio interview (RTR YES!)
Ticket give-away competitions to X-PRESS, radio stations and community newspapers
Notices and links on all possible web sites, eg SCOOP
A few posters in strategic places eg if your play is about art, then posters should be in as many art galleries as possible. Owners are usually very helpful, especially if you give them a comp ticket.
Flyers at nearby cafes, and to anyone you think may be remotely interested.
DonÂ’t forget complimentary tickets to potential future sponsors/funding bodies.
Of course a bit of controversy does wonders too!
I know this all takes a lot of time, so itÂ’s ideal to have someone enthusiastic and prepared to explore all sorts of interesting angles.
If it's you, good luck!
Tina Jack
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