New Poll - publicity
Tue, 25 Feb 2003, 02:07 amcrgwllms12 posts in thread
New Poll - publicity
Tue, 25 Feb 2003, 02:07 amWell, the results of the last short-lived and slightly flawed poll show that The Italian-American Reconciliation got noticed the most by people attending this website, followed by The Angriest Video Store Clerk In The World. I'm proud to note that if you add the votes for The Stones and On Our Selection together, Sam & I were seen by the most voters in total, but I think the real winner is Vagabond's Video Store Clerk because that show only started last week and is still running.
The Fringe is over (although you can still catch some of the shows), so time for a new poll.
I thought an appropriate choice after finding out who went to see what (or how many thousands didn't) is to try to find out what methods of publicising shows seem the most effective? Check any of the boxes that apply to you.
Cheers,
The Poll-Tergeist
[%sig%]
The Fringe is over (although you can still catch some of the shows), so time for a new poll.
I thought an appropriate choice after finding out who went to see what (or how many thousands didn't) is to try to find out what methods of publicising shows seem the most effective? Check any of the boxes that apply to you.
Cheers,
The Poll-Tergeist
[%sig%]
Re: New Poll - publicity
Tue, 25 Feb 2003, 08:02 amHi there,
I've been doing publicity for Unseen Theatre Company for our last few shows, and we try and survey our audience to discover how they
found out about our show. This is done in the form of a 'door prize' which usually about half the audience completes each night.
And it's very useful.
From the last three plays, the statistics I've collected show the following trends:
- The majority of the audience knows someone in the
cast or crew
- A significant number of people are repeat attendees,
and were notified by postal or email mailing lists
- Posters are reasonably effective (if distributed widely enough)
- Virtually noone comes because of paid adverts in the newspapers.
Sorry I don't have some concrete figures with me, but that has been the trend I've noticed. It may be different for different theatre companies, or even in different states, but we've found that the best promotion is just the Cast and Crew telling all their friends... so if you're a publicity or promotions officer for a theatre company, you MUST push the cast and crew to publicise the production...
It seems a shame to me that advertisements in newspapers don't pull more audience members - because for one, they're expensive, but they are a necessary evil if you want any reviewers from the newspaper to come along to review the show... and even if you place a paid ad, you can't guarantee a review!
One technique that we've used with reasonably good success over the
past few shows too is the 'Poster Drive', whereby a particular day is designated for people to go around to the major shopping and cafe districts to put up posters in shop and restaurant windows. In a practical sense, picking a single day may not seem useful - as the locations people visit are all over the place - but if you just give each cast member a stack of posters and say "Here, put these up in" it won't get done.
So, if you see some people wandering around the streets of Adelaide on Saturday March 8th with 'Unseen Theatre Company' t-shirts and posters, say "Hi" and take a flyer, because we'll be doing our poster drive for "The Truth" then :)
For those of you who have good (and of course, cheap and easy to organise) methods of publicising your show, I'd love to hear them. Always good to try new things to increase audience numbers!
Seeya. Danny.
[%sig%]
I've been doing publicity for Unseen Theatre Company for our last few shows, and we try and survey our audience to discover how they
found out about our show. This is done in the form of a 'door prize' which usually about half the audience completes each night.
And it's very useful.
From the last three plays, the statistics I've collected show the following trends:
- The majority of the audience knows someone in the
cast or crew
- A significant number of people are repeat attendees,
and were notified by postal or email mailing lists
- Posters are reasonably effective (if distributed widely enough)
- Virtually noone comes because of paid adverts in the newspapers.
Sorry I don't have some concrete figures with me, but that has been the trend I've noticed. It may be different for different theatre companies, or even in different states, but we've found that the best promotion is just the Cast and Crew telling all their friends... so if you're a publicity or promotions officer for a theatre company, you MUST push the cast and crew to publicise the production...
It seems a shame to me that advertisements in newspapers don't pull more audience members - because for one, they're expensive, but they are a necessary evil if you want any reviewers from the newspaper to come along to review the show... and even if you place a paid ad, you can't guarantee a review!
One technique that we've used with reasonably good success over the
past few shows too is the 'Poster Drive', whereby a particular day is designated for people to go around to the major shopping and cafe districts to put up posters in shop and restaurant windows. In a practical sense, picking a single day may not seem useful - as the locations people visit are all over the place - but if you just give each cast member a stack of posters and say "Here, put these up in
So, if you see some people wandering around the streets of Adelaide on Saturday March 8th with 'Unseen Theatre Company' t-shirts and posters, say "Hi" and take a flyer, because we'll be doing our poster drive for "The Truth" then :)
For those of you who have good (and of course, cheap and easy to organise) methods of publicising your show, I'd love to hear them. Always good to try new things to increase audience numbers!
Seeya. Danny.
[%sig%]
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