New Poll - publicity
Tue, 25 Feb 2003, 02:07 amcrgwllms12 posts in thread
New Poll - publicity
Tue, 25 Feb 2003, 02:07 amWell, the results of the last short-lived and slightly flawed poll show that The Italian-American Reconciliation got noticed the most by people attending this website, followed by The Angriest Video Store Clerk In The World. I'm proud to note that if you add the votes for The Stones and On Our Selection together, Sam & I were seen by the most voters in total, but I think the real winner is Vagabond's Video Store Clerk because that show only started last week and is still running.
The Fringe is over (although you can still catch some of the shows), so time for a new poll.
I thought an appropriate choice after finding out who went to see what (or how many thousands didn't) is to try to find out what methods of publicising shows seem the most effective? Check any of the boxes that apply to you.
Cheers,
The Poll-Tergeist
[%sig%]
The Fringe is over (although you can still catch some of the shows), so time for a new poll.
I thought an appropriate choice after finding out who went to see what (or how many thousands didn't) is to try to find out what methods of publicising shows seem the most effective? Check any of the boxes that apply to you.
Cheers,
The Poll-Tergeist
[%sig%]
Re: New Poll - publicity
Tue, 25 Feb 2003, 06:12 pmmmm... right back at ya.
Grant Malcolm wrote:
>
> I'd have considered the Blue Room the exception rather than
> the rule. Xpress will print a review and so will the Post,
> but they're weeklies. Our only daily paper rarely prints
> reviews for anything other than paying advertisers.
Thats not true. Most co-op shows, not just Blue Room (who incidentally work very hard to keep a relationship with Ron to ensure this happens) get a review (although reviewers don't just turn up) the exceptions are during festivals when there is so much on.
Also some major companies are not advertising in the West anymore but still getting reviews.
The Australian also reviews shows in Perth (and co-op shows too) and you don't have to pay for that right. And the Same with the Sunday Times when it had an Arts section.
Ron dosen't review community theatre. No amount of paid advertising is going to help that. Why? I don't know. I expect he had to draw the line somewhere. Where would people suggest he drew it? Seeing it does cost to send a reviewer and there is only two to four pages of Arts, a week, a line has to be drawn somewehre.
And before i become a Pariah. im not personally saying that is the right decision.
> On the question of paid newspaper ads, I remember running an
> experiment a couple of years back where we ran an ad in the
> Arts section in The West. It advertised a different phone
> number to the rest of the publicity (which probably confused
> the hell out of a couple of punters) so that we could track
> physical calls as a result of that ad alone. We ran the ad
> for three weeks and had four calls. We didn't cover the cost
> of the advertisement.
I agree but i also feel no one promotional tools going to work alone. Peopl need to see a poster, pick up a flier then see an article or some other tool. Its acombination. So maybe people saw the ad then the poster and rang the poster number. Nothing short of a FOH survey is going to find out where they are coming from.
But the sad fact is at the end of the day over half of your audience are going to be friends or theatre club members or some other associated individuals.
Cheers
Grant Malcolm wrote:
>
> I'd have considered the Blue Room the exception rather than
> the rule. Xpress will print a review and so will the Post,
> but they're weeklies. Our only daily paper rarely prints
> reviews for anything other than paying advertisers.
Thats not true. Most co-op shows, not just Blue Room (who incidentally work very hard to keep a relationship with Ron to ensure this happens) get a review (although reviewers don't just turn up) the exceptions are during festivals when there is so much on.
Also some major companies are not advertising in the West anymore but still getting reviews.
The Australian also reviews shows in Perth (and co-op shows too) and you don't have to pay for that right. And the Same with the Sunday Times when it had an Arts section.
Ron dosen't review community theatre. No amount of paid advertising is going to help that. Why? I don't know. I expect he had to draw the line somewhere. Where would people suggest he drew it? Seeing it does cost to send a reviewer and there is only two to four pages of Arts, a week, a line has to be drawn somewehre.
And before i become a Pariah. im not personally saying that is the right decision.
> On the question of paid newspaper ads, I remember running an
> experiment a couple of years back where we ran an ad in the
> Arts section in The West. It advertised a different phone
> number to the rest of the publicity (which probably confused
> the hell out of a couple of punters) so that we could track
> physical calls as a result of that ad alone. We ran the ad
> for three weeks and had four calls. We didn't cover the cost
> of the advertisement.
I agree but i also feel no one promotional tools going to work alone. Peopl need to see a poster, pick up a flier then see an article or some other tool. Its acombination. So maybe people saw the ad then the poster and rang the poster number. Nothing short of a FOH survey is going to find out where they are coming from.
But the sad fact is at the end of the day over half of your audience are going to be friends or theatre club members or some other associated individuals.
Cheers
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