New Poll - publicity
Tue, 25 Feb 2003, 02:07 amcrgwllms12 posts in thread
New Poll - publicity
Tue, 25 Feb 2003, 02:07 amWell, the results of the last short-lived and slightly flawed poll show that The Italian-American Reconciliation got noticed the most by people attending this website, followed by The Angriest Video Store Clerk In The World. I'm proud to note that if you add the votes for The Stones and On Our Selection together, Sam & I were seen by the most voters in total, but I think the real winner is Vagabond's Video Store Clerk because that show only started last week and is still running.
The Fringe is over (although you can still catch some of the shows), so time for a new poll.
I thought an appropriate choice after finding out who went to see what (or how many thousands didn't) is to try to find out what methods of publicising shows seem the most effective? Check any of the boxes that apply to you.
Cheers,
The Poll-Tergeist
[%sig%]
The Fringe is over (although you can still catch some of the shows), so time for a new poll.
I thought an appropriate choice after finding out who went to see what (or how many thousands didn't) is to try to find out what methods of publicising shows seem the most effective? Check any of the boxes that apply to you.
Cheers,
The Poll-Tergeist
[%sig%]
Re: New Poll - publicity
Tue, 25 Feb 2003, 05:43 pmAmanda Chesterton wrote:
> I'd say
> the majority of reviews that run in papers in WA do not, and
> have never had, accompanying print ads in the same
> publication (e.g. all Blue Room shows). If nothing else,
> you'll get a free plug in a 'What's On' section somewhere.
mmm...
:-\
I'd have considered the Blue Room the exception rather than the rule. Xpress will print a review and so will the Post, but they're weeklies. Our only daily paper rarely prints reviews for anything other than paying advertisers.
On the question of paid newspaper ads, I remember running an experiment a couple of years back where we ran an ad in the Arts section in The West. It advertised a different phone number to the rest of the publicity (which probably confused the hell out of a couple of punters) so that we could track physical calls as a result of that ad alone. We ran the ad for three weeks and had four calls. We didn't cover the cost of the advertisement.
My impression has been that, while the "community" papers will sometime give you editorial space or even a photo, this results in very few bookings.
I know fuel4arts.com.au had a bit of a run on this discussion a while back. Did anyone else follow it? Pick up any key points?
Cheers
Grant
PS. Does anyone remember this?
http://theatre.asn.au/read.php?f=24&i=306&t=305
Thou pox-marked doghearted minnow!
[%sig%]
> I'd say
> the majority of reviews that run in papers in WA do not, and
> have never had, accompanying print ads in the same
> publication (e.g. all Blue Room shows). If nothing else,
> you'll get a free plug in a 'What's On' section somewhere.
mmm...
:-\
I'd have considered the Blue Room the exception rather than the rule. Xpress will print a review and so will the Post, but they're weeklies. Our only daily paper rarely prints reviews for anything other than paying advertisers.
On the question of paid newspaper ads, I remember running an experiment a couple of years back where we ran an ad in the Arts section in The West. It advertised a different phone number to the rest of the publicity (which probably confused the hell out of a couple of punters) so that we could track physical calls as a result of that ad alone. We ran the ad for three weeks and had four calls. We didn't cover the cost of the advertisement.
My impression has been that, while the "community" papers will sometime give you editorial space or even a photo, this results in very few bookings.
I know fuel4arts.com.au had a bit of a run on this discussion a while back. Did anyone else follow it? Pick up any key points?
Cheers
Grant
PS. Does anyone remember this?
http://theatre.asn.au/read.php?f=24&i=306&t=305
Thou pox-marked doghearted minnow!
[%sig%]
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