NEW POLL - What's Your Excuse?

The previous poll about 'Spreading The Word' (most effective publicity) seemed to indicate that word of mouth is the best way to advertise your show, but that posters get noticed; mailouts, emails and notices outside the venues are all highly important.

Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.

Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.

Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?


There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.



So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?


The Poll-tergeist

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