NEW POLL - What's Your Excuse?
Mon, 10 Mar 2003, 01:16 amcrgwllms6 posts in thread
NEW POLL - What's Your Excuse?
Mon, 10 Mar 2003, 01:16 amThe previous poll about 'Spreading The Word' (most effective publicity) seemed to indicate that word of mouth is the best way to advertise your show, but that posters get noticed; mailouts, emails and notices outside the venues are all highly important.
Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.
Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.
Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?
There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.
So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?
The Poll-tergeist
[%sig%]
Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.
Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.
Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?
There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.
So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?
The Poll-tergeist
[%sig%]
Re: NEW POLL - What's Your Excuse?
Mon, 10 Mar 2003, 02:07 pmcrgwllms wrote:
> Mind you, theatre is advertised so rarely on TV, that I guess when it > is, it's noticeable.
Fascinatingly, here in sunny-but-not-nearly-as-stinking-hot-as-Perth Adelaide, TV advertising for theatre appears to be the rule rather than the exception. During prime time TV last night we counted three fairly flashy ads (all different) for the State Theatre of SA in addition to the national ad for Lion, the Witch and the Wardrobe.
South Australians - does this get you more to the theatre do you suppose than other states? Because I'm certainly off to a couple of productions this week which I wouldn't have gone to had I not seen them advertised on the box.
And speaking of advertising on this site - Barking Gecko Theatre Company's 'The Cat Who Ran', on for ONE PUBLIC PERFORMANCE ONLY in Adelaide at The Arts Centre, Port Noarlunga, 22 March at 11am.
[%sig%]
> Mind you, theatre is advertised so rarely on TV, that I guess when it > is, it's noticeable.
Fascinatingly, here in sunny-but-not-nearly-as-stinking-hot-as-Perth Adelaide, TV advertising for theatre appears to be the rule rather than the exception. During prime time TV last night we counted three fairly flashy ads (all different) for the State Theatre of SA in addition to the national ad for Lion, the Witch and the Wardrobe.
South Australians - does this get you more to the theatre do you suppose than other states? Because I'm certainly off to a couple of productions this week which I wouldn't have gone to had I not seen them advertised on the box.
And speaking of advertising on this site - Barking Gecko Theatre Company's 'The Cat Who Ran', on for ONE PUBLIC PERFORMANCE ONLY in Adelaide at The Arts Centre, Port Noarlunga, 22 March at 11am.
[%sig%]