NEW POLL - What's Your Excuse?
Mon, 10 Mar 2003, 01:16 amcrgwllms6 posts in thread
NEW POLL - What's Your Excuse?
Mon, 10 Mar 2003, 01:16 amThe previous poll about 'Spreading The Word' (most effective publicity) seemed to indicate that word of mouth is the best way to advertise your show, but that posters get noticed; mailouts, emails and notices outside the venues are all highly important.
Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.
Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.
Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?
There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.
So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?
The Poll-tergeist
[%sig%]
Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.
Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.
Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?
There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.
So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?
The Poll-tergeist
[%sig%]
crgwllmsMon, 10 Mar 2003, 01:16 am
The previous poll about 'Spreading The Word' (most effective publicity) seemed to indicate that word of mouth is the best way to advertise your show, but that posters get noticed; mailouts, emails and notices outside the venues are all highly important.
Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.
Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.
Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?
There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.
So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?
The Poll-tergeist
[%sig%]
Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.
Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.
Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?
There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.
So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?
The Poll-tergeist
[%sig%]
Amanda ChestertonMon, 10 Mar 2003, 02:07 pm
Re: NEW POLL - What's Your Excuse?
crgwllms wrote:
> Mind you, theatre is advertised so rarely on TV, that I guess when it > is, it's noticeable.
Fascinatingly, here in sunny-but-not-nearly-as-stinking-hot-as-Perth Adelaide, TV advertising for theatre appears to be the rule rather than the exception. During prime time TV last night we counted three fairly flashy ads (all different) for the State Theatre of SA in addition to the national ad for Lion, the Witch and the Wardrobe.
South Australians - does this get you more to the theatre do you suppose than other states? Because I'm certainly off to a couple of productions this week which I wouldn't have gone to had I not seen them advertised on the box.
And speaking of advertising on this site - Barking Gecko Theatre Company's 'The Cat Who Ran', on for ONE PUBLIC PERFORMANCE ONLY in Adelaide at The Arts Centre, Port Noarlunga, 22 March at 11am.
[%sig%]
> Mind you, theatre is advertised so rarely on TV, that I guess when it > is, it's noticeable.
Fascinatingly, here in sunny-but-not-nearly-as-stinking-hot-as-Perth Adelaide, TV advertising for theatre appears to be the rule rather than the exception. During prime time TV last night we counted three fairly flashy ads (all different) for the State Theatre of SA in addition to the national ad for Lion, the Witch and the Wardrobe.
South Australians - does this get you more to the theatre do you suppose than other states? Because I'm certainly off to a couple of productions this week which I wouldn't have gone to had I not seen them advertised on the box.
And speaking of advertising on this site - Barking Gecko Theatre Company's 'The Cat Who Ran', on for ONE PUBLIC PERFORMANCE ONLY in Adelaide at The Arts Centre, Port Noarlunga, 22 March at 11am.
[%sig%]
TinaMon, 10 Mar 2003, 11:29 pm
Re: NEW POLL - What's Your Excuse?
Hey, I just voted and it didn't get recorded. I tried it again and still no go. A glitch in the system????
Tina Jack
Grant MalcolmTue, 11 Mar 2003, 04:51 am
Re: What's My Excuse?
Hi Tina
> Hey, I just voted and it didn't get recorded. I tried it again and still no go.
> A glitch in the system????
My bad.
:-\
But you can vote now!
:-)
Cheers
Grant
Thou infectious weather-bitten moldwarp!
[%sig%]
> Hey, I just voted and it didn't get recorded. I tried it again and still no go.
> A glitch in the system????
My bad.
:-\
But you can vote now!
:-)
Cheers
Grant
Thou infectious weather-bitten moldwarp!
[%sig%]
TinaTue, 11 Mar 2003, 10:06 pm
Re: Smart and efficient!
Thanks Grant.
I appreciate how quickly you deal with the occasional hitches on this site.
I just voted and it worked for me too.
I am surprised that most people state price as the predominant reason they don't go to see a show. Yes, sure, some of the larger companies can charge a hefty price for admission, but I think generally shows at community theatres and places like the Blue Room are a lot less than most people would pay for their weekly video rentals or on a meal out (or cigarettes, for the politically incorrect!)
:-)
Tina
crgwllmsFri, 28 Mar 2003, 12:20 am
Re: What's Your Excuse? results
Poll results:
So, if your wondering why nobody's turning up to see your show, the latest poll results might give some indication...
By far the biggest excuse (35%) was the cost. (Must assume people aren't coming because they think the cost is too high, not too low!) Tough luck for those shows already giving away freebies or very cheap tickets.
About 13% protest that the play doesn't appeal (probably the most justifiable excuse for not going).
Another 13% are self-proclaimed lazy. Much easier to spend the night in front of the TV? (or, as respondants are readers of this site, in front of the computer?)
7% blame transport difficulties.
7% claim they didn't know it was on until it was too late. (Companies take note of the previous poll on effective advertising)
7% reckon they need no excuses - they always go!
5% found something else came up at the last minute instead. (So don't leave it til the last minute!!)
Needing to organise a babysitter only stopped 3%.
Excuses such as not liking the last production, not liking the venue, or making decisions based on who was in the cast were fairly negligible. (You wouldn't get to see much theatre in Perth if unappealing venues chased you away..!)
Cheers,
The Poll-tergeist
So, if your wondering why nobody's turning up to see your show, the latest poll results might give some indication...
By far the biggest excuse (35%) was the cost. (Must assume people aren't coming because they think the cost is too high, not too low!) Tough luck for those shows already giving away freebies or very cheap tickets.
About 13% protest that the play doesn't appeal (probably the most justifiable excuse for not going).
Another 13% are self-proclaimed lazy. Much easier to spend the night in front of the TV? (or, as respondants are readers of this site, in front of the computer?)
7% blame transport difficulties.
7% claim they didn't know it was on until it was too late. (Companies take note of the previous poll on effective advertising)
7% reckon they need no excuses - they always go!
5% found something else came up at the last minute instead. (So don't leave it til the last minute!!)
Needing to organise a babysitter only stopped 3%.
Excuses such as not liking the last production, not liking the venue, or making decisions based on who was in the cast were fairly negligible. (You wouldn't get to see much theatre in Perth if unappealing venues chased you away..!)
Cheers,
The Poll-tergeist