NEW POLL - What's Your Excuse?
Mon, 10 Mar 2003, 01:16 amcrgwllms6 posts in thread
NEW POLL - What's Your Excuse?
Mon, 10 Mar 2003, 01:16 amThe previous poll about 'Spreading The Word' (most effective publicity) seemed to indicate that word of mouth is the best way to advertise your show, but that posters get noticed; mailouts, emails and notices outside the venues are all highly important.
Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.
Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.
Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?
There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.
So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?
The Poll-tergeist
[%sig%]
Interesting to note that the Theatre Australia What's On section pulled so little votes from a crowd that obviously visit this site..? (Actually, I find it hard to believe...make use of it guys, it's free!) and that it only tonight just scraped a higher rating than TV adverts. Mind you, theatre is advertised so rarely on TV, that I guess when it is, it's noticeable.
Dave Ryding made comment that it's not just one element, you need a combination of marketing strategies which each make the other more effective. This was partly reflected in that each voter could tick as many choices as they believed they took notice of (on average each visitor placed 4 votes)...the highest scoring choices should in general be the most effective.
Does this mean that bad word of mouth (or an unappealing /ineffective poster design) can kill a show no matter what else you do to promote it? (including reviews)?
There are always other factors...my last show had fantastic word of mouth, but an unfortunately late poster distribution...and we were in the middle of a festival with plenty of top competition. Did alright in the end, but could've done better...same old story.
So the NEW POLL seems an appropriate one to follow up with....okay, so you've seen the publicity out there - WHAT'S YOUR EXCUSE for not attending?
The Poll-tergeist
[%sig%]
Re: What's Your Excuse? results
Fri, 28 Mar 2003, 12:20 amPoll results:
So, if your wondering why nobody's turning up to see your show, the latest poll results might give some indication...
By far the biggest excuse (35%) was the cost. (Must assume people aren't coming because they think the cost is too high, not too low!) Tough luck for those shows already giving away freebies or very cheap tickets.
About 13% protest that the play doesn't appeal (probably the most justifiable excuse for not going).
Another 13% are self-proclaimed lazy. Much easier to spend the night in front of the TV? (or, as respondants are readers of this site, in front of the computer?)
7% blame transport difficulties.
7% claim they didn't know it was on until it was too late. (Companies take note of the previous poll on effective advertising)
7% reckon they need no excuses - they always go!
5% found something else came up at the last minute instead. (So don't leave it til the last minute!!)
Needing to organise a babysitter only stopped 3%.
Excuses such as not liking the last production, not liking the venue, or making decisions based on who was in the cast were fairly negligible. (You wouldn't get to see much theatre in Perth if unappealing venues chased you away..!)
Cheers,
The Poll-tergeist
So, if your wondering why nobody's turning up to see your show, the latest poll results might give some indication...
By far the biggest excuse (35%) was the cost. (Must assume people aren't coming because they think the cost is too high, not too low!) Tough luck for those shows already giving away freebies or very cheap tickets.
About 13% protest that the play doesn't appeal (probably the most justifiable excuse for not going).
Another 13% are self-proclaimed lazy. Much easier to spend the night in front of the TV? (or, as respondants are readers of this site, in front of the computer?)
7% blame transport difficulties.
7% claim they didn't know it was on until it was too late. (Companies take note of the previous poll on effective advertising)
7% reckon they need no excuses - they always go!
5% found something else came up at the last minute instead. (So don't leave it til the last minute!!)
Needing to organise a babysitter only stopped 3%.
Excuses such as not liking the last production, not liking the venue, or making decisions based on who was in the cast were fairly negligible. (You wouldn't get to see much theatre in Perth if unappealing venues chased you away..!)
Cheers,
The Poll-tergeist