Theatre Australia

your portal for australian theatre

Royalties

Sun, 2 Dec 2007, 04:25 pm
Norma18 posts in thread

Am I imagining things or have the costs of rights gone up a 'considerable amount' recently??

We have just got the necessary forms for our first three seasons - 'we' being the Old Mill Theatre in South Perth - (an amateur theatre in case anyone reading this is unaware)

1. The Sum of US - $200 per performance

2. Dangerous Obsession - $190

3. Jakes Women - $250

This equates to a complete row of seats every performance just for the royalties.

We increased our ticket prices last year, partly to cope with rising costs and partly to cope with BOCs charges and hope we don't have to do the same  for 2008.

On a related theme - why are people unwilling to pay for a programme?? (not everyone of course)

I have just done a full colour, 8 page A4 programme for a season. Simply to get it printed cost s around $2.20  per programme and that's not taking in to account the time taken to actually design and compose it in the first place - for which as a member of the theatre I don't charge. As anyone who produces theatre programmes will attest it isn't simply a matter of sitting at a computer and tossing them off in a few minutes!! To produce a quality programme takes several hours.

We have tried: a) charging $1 for an A5 B/W and $2 for a colour A4 (the latter recently caused  us to have a lot left unsold!!)

and: b) saying "programme by donation please" 

I still haven't decided which way is 'best' . The obvious alternative is to build the cost into the ticket, which will cause complaints about "getting too expensive these days"- And yes I have been on the receiving end of many such comments!!

I'm not actually seeking a solution- I don't think there is one- merely voicing thoughts.

I can't answer the

Sun, 2 Dec 2007, 04:37 pm
I can't answer the royalties, but on the question of paying for programmes: I think the biggest difficulty is that there isn't one system in use across theatres. You go to big professional shows and you have to pay $20 per programme; but some actually also offer limited B&W programmes in the foyer as well, for free. Other smaller venues or touring shows have programmes for free or donation. Others sell programmes at a couple of dollars each. Because there's no hard and fast rule to selling programmes, I think this instills a certain laziness on the part of the audience member: they don't feel the need to buy one, because they're not forced to at every show. There again, is another point: most people don't want programmes. Have you ever noticed the number of trashed programmes in foyers or seating? It's because people generally only want them if: the show is extremely memorable (not likely to be every show), there are great colour photos of amazing costumes, sets, or scenes (again, not every show), or they know someone in the cast. My last show I printed one programme for every seat, and handed them out for free. I think I found about half actually ended up back in my programme box, with several left lying in the venue. I don't know what the answer is - yes, programmes take a lot of time and money to make, so you want some sort of return on it. My best guess is to make something that costs as little as possible - I print from home. Amazingly enough a colour printer cartridge or two, and a ream of paper from Officeworks, is heaps cheaper than photocopying or hiring a printer. Then maybe charge a dollar or two - donations rarely work I think. Alternatively, you can do something else: make a programme that is as memorable as the show. I went to see an abstract puppetry performance, and the programme came with a set of collapsible binoculars; plus the programme itself was somewhat puppet-themed, with velcro-ed hands attached as a clasp. One show I did, we also had magnets on offer, and a lot of people took a brochure and a magnet, and left a donation - more because they were impressed with the handmade clay magnets, than the programme (the magnets cost very little to make, some spare clay, glue, and some old magnets). The real answer is though: no one really wants to buy a programme. They just want to read it before house lights go down or in interval, because there's not much else to do. Sticky Apple Legs www.thepromptcopy.com/sal Puppets in Melbourne www.puppetsinmelbourne.com.au My puppets www.collectzing.com/collection/137/

Thread (18 posts)

← Back to Green Room Gossip