Getting Noticed
Tue, 8 Aug 2000, 12:20 amGrant Malcolm4 posts in thread
Getting Noticed
Tue, 8 Aug 2000, 12:20 amHow much does your theatre company spend on promotion?
Five cents for every photocopy. Forty five cents for every stamp and how much did the envelopes cost? Multiply this by 200, 500 or even 1,000. About $500 to reach 1,000 people.
Your promotion material will be seen on this site by more than 1,000 visitors every week and it won't cost you a cent!
That's twice as many "copies" as the monthly ITA Link in a single week.
The number of people visiting the site has doubled every two months since the beginning of the year.
I sometimes wonder if some people realise this when i see the money and effort they're investing in other media and they don't bother to take the time to copy from their word processor and paste a free message here.
While on the subject... it is great to see a number of companies now choosing to include the web address of the ITA site on their promotional material
www.theatre.asn.au
It takes up next to no space and provides a means for your audience to stay in touch with your company and its other productions. It's also a great way of doing your bit to foster and encourage the growth of a strong culture of participation in the performing arts.
Cheers
Grant
Five cents for every photocopy. Forty five cents for every stamp and how much did the envelopes cost? Multiply this by 200, 500 or even 1,000. About $500 to reach 1,000 people.
Your promotion material will be seen on this site by more than 1,000 visitors every week and it won't cost you a cent!
That's twice as many "copies" as the monthly ITA Link in a single week.
The number of people visiting the site has doubled every two months since the beginning of the year.
I sometimes wonder if some people realise this when i see the money and effort they're investing in other media and they don't bother to take the time to copy from their word processor and paste a free message here.
While on the subject... it is great to see a number of companies now choosing to include the web address of the ITA site on their promotional material
www.theatre.asn.au
It takes up next to no space and provides a means for your audience to stay in touch with your company and its other productions. It's also a great way of doing your bit to foster and encourage the growth of a strong culture of participation in the performing arts.
Cheers
Grant
RE: Getting Noticed
Wed, 9 Aug 2000, 04:06 pmThe usual cultural cringe and reverse parochialism would seem to dictate that nothing fine could ever come from such a remote city as Perth.
In its home state of WA, some companies would appear to regard promoting here as perhaps not worth the effort.
But here is an email from a very prominent promoter that arrived out of the blue offering further evidence of just how effective this site can be:
----
Dear Web Site Manager,
Our company, International Concert Attractions, has a web site
www.icaaustralia.com
and we received 70 referrals from your site last week alone!
You must have a huge amount of visitors to your site for us to have this many referrals. But what is mystifying, I cannot see where the link to us is on your web site!
Anyhow, 70 people must know where it is!
I am impressed with the speed that your site can be accessed. It is very good.
We are currently playing in Subiaco at the Regal with "Earnest", and will soon be back in Perth with Hi-5. Last week we put Buena Vista Social Club on sale in Melbourne, Sydney and Perth.
What do I have to do to ensure that we are listed on your excellent site?
Jim McPherson
In its home state of WA, some companies would appear to regard promoting here as perhaps not worth the effort.
But here is an email from a very prominent promoter that arrived out of the blue offering further evidence of just how effective this site can be:
----
Dear Web Site Manager,
Our company, International Concert Attractions, has a web site
www.icaaustralia.com
and we received 70 referrals from your site last week alone!
You must have a huge amount of visitors to your site for us to have this many referrals. But what is mystifying, I cannot see where the link to us is on your web site!
Anyhow, 70 people must know where it is!
I am impressed with the speed that your site can be accessed. It is very good.
We are currently playing in Subiaco at the Regal with "Earnest", and will soon be back in Perth with Hi-5. Last week we put Buena Vista Social Club on sale in Melbourne, Sydney and Perth.
What do I have to do to ensure that we are listed on your excellent site?
Jim McPherson