Programmes
Fri, 1 July 2011, 11:17 amGordon the Optom16 posts in thread
Programmes
Fri, 1 July 2011, 11:17 amA recent community play that I attended had a superb programme, beautifully printed hard card glossy cover, a total of twelve sides of A5. The layout was excellent, thumbnail colour photos of the cast and crew. The font was about 10 pt, well above the diabolical new normal of 4 point. The only trouble was it was $4 a copy.
I suspect that the theatre group may have a lot of unsold copies.
After buying the seat ticket, purchasing the dreaded 3 raffle tickets for $2, is $4 a little too much for a programme when a $2 (or perhaps $3) simpler version would suffice? Or am I a tight old whinge.
Program Pricing
Sun, 3 July 2011, 12:55 pmMy thoughts on this equates with that of Maljo - $4 seems pretty cheap considering the $15 - $25 you pay for a program at a well-known & professional show - of which most will be big glossy ads of the corporate sponsors. Of your $20, $20 is going straight into the promoters pocket.
Having said that, you are right Gordon, we will be walking away with a heap of unsold programs (yes, it's my production that has the very nice looking but hideously expensive programs)
The theory was that we are not putting on an 'amateur' production - we are putting on a 'community' production - as professional as we are able - and to provide an A4 photocopy for a program returns it fairly and squarely to amateur status.
The idea of incorporating the price into tickets is a good one, but I would never implement this at a cost-per-ticket rate. Another possibility (which we considered, but ran out of time to implement) is to get corporate sponsorship for the programmes - a couple of hundred dollars in total from 3 or 4 patrons would have had the effect of bringing our program price down to the requisite $3. Of course, then we would have had to sacrifice space in the program to run those sponsors ads....
I will continue to provide professionally presented programs at my shows - it takes little effort, provides patrons with significantly more information than the A4 sheet, and, IMHO, prepares the audience for a more professional experience (which hopefully, the show will then provide :-) )
I will also make another comment that is bound to bring howls of dissent - community theatre is cheapened by the ubiquitous raffle. Why not just lift prices by $2 or $3 and forgo it?? I cringe every time I'm asked to buy a raffle ticket - knowing that I'm looking at a 'prize' of a cheap bottle of indifferent wine, or a box of chocolates... Again, it returns the production to amateur status with a resounding thud.
Perhaps I'm a snob. That's quite possible :-) But my strongly held opinion is that if you are going to put on a production, you should be making it the most professional that you are able - and this carries through from programs, to sets, costumes, choice of music, cast, crew and every other facet of the production.