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Programmes

Fri, 1 July 2011, 11:17 am
Gordon the Optom16 posts in thread

A recent community play that I attended had a superb programme, beautifully printed hard card glossy cover, a total of twelve sides of A5. The layout was excellent, thumbnail colour photos of the cast and crew. The font was about 10 pt, well above the diabolical new normal of 4 point. The only trouble was it was $4 a copy.


I suspect that the theatre group may have a lot of unsold copies.


After buying the seat ticket, purchasing the dreaded 3 raffle tickets for $2, is $4 a little too much for a programme when a $2 (or perhaps $3) simpler version would suffice? Or am I a tight old whinge.

Thread (16 posts)

Gordon the OptomFri, 1 July 2011, 11:17 am

A recent community play that I attended had a superb programme, beautifully printed hard card glossy cover, a total of twelve sides of A5. The layout was excellent, thumbnail colour photos of the cast and crew. The font was about 10 pt, well above the diabolical new normal of 4 point. The only trouble was it was $4 a copy.


I suspect that the theatre group may have a lot of unsold copies.


After buying the seat ticket, purchasing the dreaded 3 raffle tickets for $2, is $4 a little too much for a programme when a $2 (or perhaps $3) simpler version would suffice? Or am I a tight old whinge.

LabrugFri, 1 July 2011, 11:37 am

Personally

I myself think that it would be better that the ticket price incorporate the cost of Programmes (and even state this when purchasing the tickets are being advertised/bought) as most patrons would try to keep their evening spending money for any drinks or snacks. I know I do. Just my thoughts.

Absit invidia (and DFT :nono:)

Jeff Watkins

Looking for an Agent? Read this first!!

LogosFri, 1 July 2011, 11:44 am

Spotlight Theatre here in SA

We keep our programme very simple. 1 A4 page either tri fold or simple double fold with very basic info and cast bio's and ask for a donation. Nearly everyone takes one. Is that all there is? Well if that's all there is my friend, then let's keep dancing. www.tonymoore.id.au www.moorebooks.net.au
NormaFri, 1 July 2011, 12:25 pm

Programmes

Another instance of the old adage that you can't win!

On the one hand there seems to be the feeling that programmes have to keep going more and more up-market- presumably to impress everyone else! On the other hand??? They mostly end up in the bin afterwards, except for those dedicated ?few'  who actually like to keep their programmes for ever - me for one!

I try to compile a programme that looks reasonably good, contains all the necessary information and does not cost a lot- we keep programmes to a cost of $2- less than the cost of actually producing them- some shows we get rid of a lot of programmes, some we don't and I've never been able to fathom out  why!! 

I like doing the programmes-  and I'm not a graphics designer or even any good at "Art" but I like to think they are "not bad" at least.

I generally draw the line at $3.00 maximum when elsewhere, how about you?

We have often debated whether to include the cost in the tickets.....but trying to keep the cost of tickets steady with everything else going up, there's no easy answer.

And No Gordon you are not being a tight-wad- or if you are there are a lot more out there.

jeffhansenFri, 1 July 2011, 01:04 pm

The problem with

The problem with incorporating it into the cost of the ticket, is that when two people buy tickets, they will want only one programme, and will then whinge that they have had to pay for two. It also means printing a lot more programmes that will end up in landfill. Maybe we should just print 100, give them away, and ask that they be returned at the end of the night? $2 if you want to keep them. www.meltheco.org.au
LabrugFri, 1 July 2011, 01:17 pm

Optional

That could work also, or as an optional extra when booking? Although that may complicate bookings too much... Might work for Online Bookings but not many Com-eatre clubs can offer that... hmm...

Absit invidia (and DFT :nono:)

Jeff Watkins

Looking for an Agent? Read this first!!

maljoSat, 2 July 2011, 12:46 am

Too cheap??

I'll bet most punters who go to Wicked are happy to pay the $20 for a programme. $4 seems really cheap to me, you pay more than that for a half decent cup of coffee! If you are going to the theatre and want to know who is in the cast, who directed etc then you would buy a programme. MPAC always had a classy programme and always achieved good sales. Do it right sell some advertising to cover most of your costs and programme sales can be a nice little earner for the club. In my opinion Gordon to worry about $4 yet be happy at $3 is ridiculous. What can you buy with the dollar you are so concerned about?
breevreeSun, 3 July 2011, 12:55 pm

Program Pricing

My thoughts on this equates with that of Maljo - $4 seems pretty cheap considering the $15 - $25 you pay for a program at a well-known & professional show - of which most will be big glossy ads of the corporate sponsors. Of your $20, $20 is going straight into the promoters pocket. Having said that, you are right Gordon, we will be walking away with a heap of unsold programs (yes, it's my production that has the very nice looking but hideously expensive programs) The theory was that we are not putting on an 'amateur' production - we are putting on a 'community' production - as professional as we are able - and to provide an A4 photocopy for a program returns it fairly and squarely to amateur status. The idea of incorporating the price into tickets is a good one, but I would never implement this at a cost-per-ticket rate. Another possibility (which we considered, but ran out of time to implement) is to get corporate sponsorship for the programmes - a couple of hundred dollars in total from 3 or 4 patrons would have had the effect of bringing our program price down to the requisite $3. Of course, then we would have had to sacrifice space in the program to run those sponsors ads.... I will continue to provide professionally presented programs at my shows - it takes little effort, provides patrons with significantly more information than the A4 sheet, and, IMHO, prepares the audience for a more professional experience (which hopefully, the show will then provide :-) ) I will also make another comment that is bound to bring howls of dissent - community theatre is cheapened by the ubiquitous raffle. Why not just lift prices by $2 or $3 and forgo it?? I cringe every time I'm asked to buy a raffle ticket - knowing that I'm looking at a 'prize' of a cheap bottle of indifferent wine, or a box of chocolates... Again, it returns the production to amateur status with a resounding thud. Perhaps I'm a snob. That's quite possible :-) But my strongly held opinion is that if you are going to put on a production, you should be making it the most professional that you are able - and this carries through from programs, to sets, costumes, choice of music, cast, crew and every other facet of the production.
JoeMcMon, 4 July 2011, 11:29 am

If you have local adverts

If you have local adverts in the programme, which generaly covers the cost plus, why don't you make them available & the punter could make a donation if they choose to do so.

The same with seat cost, whatever they wish to pay, I've done this & I think the price for a seat worked out to an average of about $30 odd a ticket. The most from a single punter was a $100 note for his seat & he put $50 in for a programme, mind you he just won a packet at the races.

I noticed when i was back home in Pohmyland, A number of ameatre groups had a standard glossy cover 8mo size programme & just changed the info on the inserted leaves.

At a couple of ameatre shows I attended, a programme was placed on each seat & included in the seat price.

LogosMon, 4 July 2011, 01:24 pm

The issue of programmes is interesting

Certainly the top line commercial and subsidised theatre world use fancy programmes. Its another revenue stream not least from the advertising which either helps pay for the production or is advertising from sponsoring companies and is part of their deal but also from the sales. In the larger venues it could be several thousand dollars a night. You the tend to come down with a thump. Smaller scale pro's tend to have cheap and cheerful prgrammes if they have one at all. Then you get to the bigger amateur or community companies who once again have fancy programmes. What's the programme for? When I go I rarely buy a programme if its over a couple of bucks unless its a once in a lifetime experience. (I still have my programme from the tour of Antony Sher in Richard III and from the tour of Porgy and Bess.) What I want is something that will tell me why the writer wrote it and/or why the director chose it and a bit about the players. This can be done in a smaller cheaper programma and provided it is well designed and professionally printed thats fine. I agree with you Bree about the raffles though. Is that all there is? Well if that's all there is my friend, then let's keep dancing. www.tonymoore.id.au www.moorebooks.net.au
Walter PlingeFri, 8 July 2011, 09:12 am

I recently directed a show

I recently directed a show and had a beautiful coloured programme 12 double sided pages A5 size on shiny glossy paper and all it took was communicating with local businesses in the area. I had a local photographer who advertised their business in the programme for free in replacement for photos to use in the programme. Also printing companies are DESPERATE for work you can always negotiate cheaper prices for free advertising. The programme we achieved achieved sold very well and at only $2 no one could complain. One may say $4 is expensive for a programme in all honesty I tend to agree knowing you can make money from a beautiful professional looking programme at $2, all it takes is the effort to rally local small businesses to provide there services for a few adds.
Walter PlingeFri, 8 July 2011, 10:00 am

Programmes

I would rather pay $4 for a decent programme than $2 for one I could barely read with pictures that are mere black blobs. What about including the raffle ticket with the programme?
JoeMcFri, 8 July 2011, 12:07 pm

When we did the first show

When we did the first show at Phoenix Theatre, our progranne was a four colour printed cover & with a black print inners.

I wanted to make them available at a donation only, in fact they was initialy one placed on every second seat in the house. This lasted for a couple of shows, untill after a screaming match, I compromised by having them only in the foyer. Which was a blue & we ended up with quite a few boxes of them left to gather dust in the storeroom.

Mainly because of those with impaired vision they became ony available at a price & not placed on the punters seats.

The object was to promote the theatre group into the future & build a punter base of those who might not or have ever attend a local ameatre production.

My orginal idea was to have a standard cover for each prodiction & only the innards would changed per season, which flew like a lead cuddy!

But as I was not an officio of the group I let it wash past me like an ocean wave.

When I went back home to pohmyland a few years before, I picked up on this idea of a programme standard cover, which a lot of groups did there & only changed the seasons date on the programme & the details on inset pages. Being a geordie (aka 'Scotsman wi' nee brains 'n work'd oot") Aah naa t'wor aah varry canny waay t'dee 't!

Gordon the OptomFri, 8 July 2011, 05:10 pm

to Joe Mc

Me owld marra, yer net as daft ah thowt, donnert maybe but ye hiva grate idea thurr.

Ah went te see a sho the ither night an the proggies - nae proggie mats mind, just proggies - wur $10 for wan sheet oh paypur - yis, wan sheet, why ah said 'man yiv gotta be jokin'. Ah bet they niver selt them. that wiz at the Drag show, ye na, like the dres in Walkker.

Heway Sunderland

Gordon

JoeMcSat, 9 July 2011, 02:29 pm

Wye aye ah naa! C'n niver

Wye aye ah naa! C'n niver woork 't oot?

 "when ye waak t' walker 'n byke t' Byker wot dee ye dee at Wallsend?"

Gordon the OptomSat, 9 July 2011, 04:32 pm

the question

Ye tak yer hinnie back tiv hur seet. Gud yin pet.

Gordon

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