UK Free theatre tickets for under 26 year olds!

This a POHMy scheme, that is to be launched, to provide fee tickets to attract young people to  theatre;- 

http://news.bbc.co.uk/1/hi/uk/7632214.stm

To me it is seems like they are whistling against the wind. But I'm probably wrong as usual!

What do you think, would it work or is just a waste of money?