Theatre Australia

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making theatre "mainstream"...

Fri, 26 May 2006, 01:12 pm
abbz41 posts in thread
Hey all, Abbey here, and a newbie to the forum. There's been a question on my mind...based on limited brain-picking from general public, and finding the general belief is theatre is not a "mainstream" source of entertainment the way rock concerts, movies and partying on a weekend at a club/bar/pub are...so.... Why is it that theatre is not "mainstream" the way film is? I believe to a larger extent it has to do with accessibility and conveneince, but there must be other reasons. Things like: Is it because theatre going is generally seen as a "high-risk" venture? Because the stories are seen to be not as good? People do not want to confront the live actors and the potential breakdown of the fourth wall into personal space...? What is your opinion? And yet another question: any thoughts on how to make theatre more mainstream?

to Don

Fri, 16 June 2006, 10:48 am
Don: As Publicist for an amateur group think you have a valid point about publicity as a contributing factor, and make a very true statement about the sum of all disciplines - I couldnt agree more! Our group like the pros, print flyers and posters, place ads and endeavour to get press releases printed in as many local and state papers as possible. Obviously the biggest constraint to effectively marketing an amateur show is BUDGET! As a non profit group the cost to effectively publicise shows can be killer. Thankfully our last 3 shows have been a box office success. Then there is the very much realted age old issue of chosing a show. A show that will be a ticket seller (and therefor cover costs) versus popular with the talent (usually less well know to the general public).

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