'Artistic merit' versus popularity

A perennial subject, and one with which you are probably bored to death, but to illustrate the point (yet again)
The Old Mill Theatre is about to present one of the best dramatic plays, written by a well known playwright (Ronald Harwood) of modern time. It will be the first presentation of it in WA and for all I can discover, the first in Australia.
I refer of course to "Taking Sides" which commences on Friday March 22. Bookings are very slow to date and two social groups who usually book parties for our productions have told me: " not this one thanks, we'll wait for the next comedy"

We backed it because we think it's a damn good play which deserves to be seen, so all you 'theatre-lovers' out there who say where are all the good dramas, the booking number is 9367.8719
March 22/23, 27/28/30, April 4/5/6