question on sponsorship
Thu, 22 Aug 2002, 07:20 pmWalter Plinge2 posts in thread
question on sponsorship
Thu, 22 Aug 2002, 07:20 pmHi
Can anyone explain how sponsoring works? Does this mean that a company or individual finances the play partly or fully and in return gets a share of the profits if any. Are they various forms of sponsoring? Anyone who can explain all about sponsoring call me on 0407901565 during the day and I will call you back. Thanks
Can anyone explain how sponsoring works? Does this mean that a company or individual finances the play partly or fully and in return gets a share of the profits if any. Are they various forms of sponsoring? Anyone who can explain all about sponsoring call me on 0407901565 during the day and I will call you back. Thanks
Walter PlingeThu, 22 Aug 2002, 07:20 pm
Hi
Can anyone explain how sponsoring works? Does this mean that a company or individual finances the play partly or fully and in return gets a share of the profits if any. Are they various forms of sponsoring? Anyone who can explain all about sponsoring call me on 0407901565 during the day and I will call you back. Thanks
Can anyone explain how sponsoring works? Does this mean that a company or individual finances the play partly or fully and in return gets a share of the profits if any. Are they various forms of sponsoring? Anyone who can explain all about sponsoring call me on 0407901565 during the day and I will call you back. Thanks
crgwllmsFri, 23 Aug 2002, 12:32 am
Re: question on sponsorship
Owen Shackleton wrote:
>
> Hi
> Can anyone explain how sponsoring works? Does this mean that
> a company or individual finances the play partly or fully and
> in return gets a share of the profits if any. Are they
> various forms of sponsoring?
G'day Owen
Normally not a share of profits. The usual "what's in it for us?" is supplied to a sponsor by offering them advertising space in your programme, posters, and publicity. You probably need to enter into an agreement with the company about how you will promote them, to whom & to how many; and in return they may give you some cash, or more often they pay for or donate specific services, like printing your flyers, subsidising hire gear, supplying paint or furniture or costumes, etc.
Areas of publicity, like designing and printing posters, are attractive to sponsors because they know they'll get a return (ie their name highlighted in all your newspaper articles) whether or not you get bums on seats.
Also, the amount of help you get could be proportionate to how importantly you highlight the major sponsor above the minor ones...big help expects & deserves the biggest credit. And some companies want to be exclusive...it's no use trying to get both Coke & Pepsi to share the bill.
And Healthway obviously won't support a play that features a pro-smoking message...the content of your performance, and the makeup of your audience, is often quite important before they'll allow you to be associated with their image.
Some of the bigger companies get hassled all the time for sponsorship and charity donations, they only allocate a small part of their budget each year for such things but lots of groups approach them...you might be one of the lucky ones. Better to think of a company who may not have been approached before, who may think it a novel idea to support local arts.
Write some letters explaining what you want and what you can offer in return.
I reckon Greg Ross from the cast of Frankenstein might be a man with good ideas, as he did their marketing and they certainly had some impressive sponsors.
Cheers,
Craig
[%sig%]
>
> Hi
> Can anyone explain how sponsoring works? Does this mean that
> a company or individual finances the play partly or fully and
> in return gets a share of the profits if any. Are they
> various forms of sponsoring?
G'day Owen
Normally not a share of profits. The usual "what's in it for us?" is supplied to a sponsor by offering them advertising space in your programme, posters, and publicity. You probably need to enter into an agreement with the company about how you will promote them, to whom & to how many; and in return they may give you some cash, or more often they pay for or donate specific services, like printing your flyers, subsidising hire gear, supplying paint or furniture or costumes, etc.
Areas of publicity, like designing and printing posters, are attractive to sponsors because they know they'll get a return (ie their name highlighted in all your newspaper articles) whether or not you get bums on seats.
Also, the amount of help you get could be proportionate to how importantly you highlight the major sponsor above the minor ones...big help expects & deserves the biggest credit. And some companies want to be exclusive...it's no use trying to get both Coke & Pepsi to share the bill.
And Healthway obviously won't support a play that features a pro-smoking message...the content of your performance, and the makeup of your audience, is often quite important before they'll allow you to be associated with their image.
Some of the bigger companies get hassled all the time for sponsorship and charity donations, they only allocate a small part of their budget each year for such things but lots of groups approach them...you might be one of the lucky ones. Better to think of a company who may not have been approached before, who may think it a novel idea to support local arts.
Write some letters explaining what you want and what you can offer in return.
I reckon Greg Ross from the cast of Frankenstein might be a man with good ideas, as he did their marketing and they certainly had some impressive sponsors.
Cheers,
Craig
[%sig%]