cyber advertising
Mon, 28 Sept 2009, 03:42 pmeighty2 posts in thread
cyber advertising
Mon, 28 Sept 2009, 03:42 pmConcerned about the rising cost of newspaper advetising, I have created an email account in the companies name.
Does anyone know of a web-based autoresponder?
This is a facility which exists in cyberspace, so it is not hosted by any particular computer, like various popular travelling email accounts (eg yahoo, hotmail etc).
The difference is that the public can send a "subscibe" email to the list and it will automatically respond by adding them to a list of email addressess to recieve your email, obviously they can also "unsubscribe".
Many theatre companies have loyal audiences due to their locality or association and this is a very strong factor in Geraldton, where our advertising will "preach to the converted" as it were.
obviously there is no budget, therefore a free service is sought.
compatability with older computers and open source software is a bonus, as the entity needs to be maintained by community volunteers.
Any sleek geeks out there got any suggestions?
I used to use a pretty good
Mon, 28 Sept 2009, 10:10 pmI used to use a pretty good free subscription service, but I don't seem to have the link anymore.
At any rate, can I ask what you need the subscription thing for? I mean, I'd recommend different sites/services depending on what you need to do.
For instance, if you want to send out updates of the company's activities, just sign up for a free blog account (ie. Blogger). Then have interested people sign up for your RSS feed; they can subscribe and unsubscribe at will. If you use a site like Feedburner, you can keep track of when people unsubscribe, and when they sign up - find out what updates are more popular, etc.
Alternatively, a free website creation site might be another way to go. I know Freewebs has an option where you can sign up for various things (ie. mailing lists, etc)
Another way to go is free web creation packages (like Drupal, which Theatre Australia uses), which can be uploaded onto your website host's file management area, and which can be used in combination with other third-party codes to create mailing lists, newsletters, blogs, RSS feeds, and so on. This is less difficult to do than it sounds, and those without web design knowledge can learn to do it easily.
Then you have the microblogging stuff, like Twitter, which allows you to send out mini updates (many theatre companies are now found on Facebook or Twitter) and you can have people follow or be friends.
Sounds like you need a mailing list/newsletter site or something like a blog. At a certain point though you should consider scale and marketing: whatever you use has to be able to cope with lots of subscribers, or very few; and whatever you use, at some point you may want to figure out how your subscribers found out about you, what they're reading, what's popular, why they unsubscribe, etc - and whatever you use must be able to report back on those statistics.
There's plenty of options out there, so try out some different sites/packages and then pick the one that does the most things that you want/need - and the one that's easier to use.
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