What's In A Name?

In the UK there are many community theatres still with the archaic title of 'Sometown Amateur Operatic And Dramatic Society' (or similar). I replied to a thread on the www.amdram.co.uk forum suggesting that if these theatres wanted bigger audiences one of the things they should do is to upgrade their names to sound a little bit more professional. My questions to the Australian Community Theatre fraternity are ... 1) Would your potential audiences be put off if they saw the word 'amateur' on your posters and playbills? 2) Is there a naming convention chosen by many or a large percentage of CT's which is seen as beneficial to ticket sales? 3) Has anybody got a story to tell about the name of their CT affecting sales (either improving or reducing sales)? regards David www.playsandmusicals.co.uk