Ticket Pricing...
Sun, 30 Apr 2000, 03:02 pmWalter Plinge11 posts in thread
Ticket Pricing...
Sun, 30 Apr 2000, 03:02 pmI know that you'll all have a 1000 answer's to this one but still.....
I'd like to complain about the price of musical tickets these days, $16/17 for an adult!! I know that the prices of rights etc etc have gone up but really this is getting a bit much. Trying to convince my non theatre friends to pay this is like trying to pull teeth. As one told me last week for this price I could, see a movie, get into a club and have a drink, buy a good bottle of wine or several 100 other things all of which she thought might be more fun than an amature musical. Another friend who would get the student rate said he really couldn't afford $15 for one show, for this he could see 2 movies at Luna Cinemas. My own father thinks he is being ripped off!
I think perhaps the fact that Assassins sold out plus more on 1/2 price night might say somthing.
Some-one has to complain.....
I'd like to complain about the price of musical tickets these days, $16/17 for an adult!! I know that the prices of rights etc etc have gone up but really this is getting a bit much. Trying to convince my non theatre friends to pay this is like trying to pull teeth. As one told me last week for this price I could, see a movie, get into a club and have a drink, buy a good bottle of wine or several 100 other things all of which she thought might be more fun than an amature musical. Another friend who would get the student rate said he really couldn't afford $15 for one show, for this he could see 2 movies at Luna Cinemas. My own father thinks he is being ripped off!
I think perhaps the fact that Assassins sold out plus more on 1/2 price night might say somthing.
Some-one has to complain.....
RE: Ticket Pricing...
Thu, 11 May 2000, 01:21 amHi Emmalee,
Playlovers actually operate from a community hall in the suburbs of Perth. So, the seating is flexible but a full house is approx 150-170. The show's tickets are $17/$15. As far as advertising the deal, the committee made the decision about 10 days before the show went up, so it really was a word of mouth thing. I know I told everyone I know about it and, consequently, most of the people I know came on opening night. It really is a great way of kick starting the word-of-mouth campaign for a show. Personally (and I am not a committee member of Playlovers) I feel that this 2-for-1 thing should apply to the first two performances. Two full houses at the beginning of the season really does wonders for your numbers later.
Years ago, when I was doing Playlovers publicity, we found that even a "$1-00 off if you present this flyer" deal worked very well. And recently, we sold 2 preview performances for a play I directed at another theatre for $1-00 less than the concession price. That also went very well. Selling a preview/last dress rehearsal to a group wishing to fund raise for some purpose is also a great way to kick start the word-of-mouth. The advantage is that you get a guaranteed return for selling all your seats for an agreed sum and the onus is on the buyers to fill the seats at their price.
Hope this all helps...
J (WB) ;~}
Emmalee Bell wrote:
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PS could someone involved with Assasins please let me know how many seats their venue has and how much you are chrging for your tickets. I would like to investigate the possibility of using your 2 for 1 deal in my theatre company. Did you advertise the deal or was it just word of mouth?
Playlovers actually operate from a community hall in the suburbs of Perth. So, the seating is flexible but a full house is approx 150-170. The show's tickets are $17/$15. As far as advertising the deal, the committee made the decision about 10 days before the show went up, so it really was a word of mouth thing. I know I told everyone I know about it and, consequently, most of the people I know came on opening night. It really is a great way of kick starting the word-of-mouth campaign for a show. Personally (and I am not a committee member of Playlovers) I feel that this 2-for-1 thing should apply to the first two performances. Two full houses at the beginning of the season really does wonders for your numbers later.
Years ago, when I was doing Playlovers publicity, we found that even a "$1-00 off if you present this flyer" deal worked very well. And recently, we sold 2 preview performances for a play I directed at another theatre for $1-00 less than the concession price. That also went very well. Selling a preview/last dress rehearsal to a group wishing to fund raise for some purpose is also a great way to kick start the word-of-mouth. The advantage is that you get a guaranteed return for selling all your seats for an agreed sum and the onus is on the buyers to fill the seats at their price.
Hope this all helps...
J (WB) ;~}
Emmalee Bell wrote:
-------------------------------
PS could someone involved with Assasins please let me know how many seats their venue has and how much you are chrging for your tickets. I would like to investigate the possibility of using your 2 for 1 deal in my theatre company. Did you advertise the deal or was it just word of mouth?
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