Theatre Australia

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Buyer beware: BroadwayAustralia

Sat, 16 Oct 2004, 07:45 am
Grant Malcolm2 posts in thread
Hi all

Has anyone else received a missive from Troy Dodds Enterprises Network offering a banner on the home page of the Broadway Australia site in November for $299? Mr Dodds regards this "a fantastic rate"?

I think it's a bit of a fantasy, too.

I applaud Mr Dodds' industriousness and entrepeneurial fervour, but caveat emptor. This sort of promotion may suit your needs perfectly, but I'd be looking for independently audited visitor stats and comparing them with, for example, the sort of exposure you'll get here for free before parting with any hard-earned for a banner advertisement. It would also pay to compare the value with something like Google's Adwords program:

https://adwords.google.com/support/bin/answer.py?answer=6382&hl=en_US

If Broadway Australia's Now Showing page is any indication, you may well be paying for something you can get for "nothing".

http://www.broadwayaustralia.com/nowshowing.html

$20 per listing on this page, on which I can count one production listed. But the little box with events ticking over at the top of the screen is drawn directly from the free listings on this site.

http://theatre.asn.au/ticker.php3

Cheers
Grant

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