What do audiences want?

What do audiences want to see when the come to the theatre? The current audiences seem to consist of theatre goers and friends, but maybe if we take a look at cinema for a bit we can draw in new members to our theatre audiences. The award winning movies are often Actions/ Comedies or the 'extraordinary' Dramas. Young guys want to see fighting, explosions, 'cool' or charismatic characters with guns. Young Girls want to see lovers getting together in comic situations. Both want to see something hilariously funny. Lets face it, people want this, if we thespians can deliver the goods then we can bring new people to the theatre. Comments?