Visual Arts/Multimedia in theatre. Opinions?

Hey guys, Just read the review of Chunky Move Glow - http://tinyurl.com/yofwxf showing at the Adelaide Festival of Arts, and it sounds very daring and quite pioneering in its use of multimedia and lighting etc. Its interesting to see how so much theatre these days is dabbling with multimedia and various visual spaces as a means to enhance their play or to tell their story differently, with the support of some previously unthought of (until now) and traditionally non-theatric means. I guess it is still very much the early days of multimedia and theatre being combined. I'm interested to hear some opinions out there as to if you think the trend will continue, and if multimedia-driven theatre will grow over the next few years, and perhaps become the norm? I wonder where theatre will be in 10 to 15 years!