Boulevard of Broken Dreams?
Tue, 22 July 2003, 07:42 pmcrgwllms9 posts in thread
Boulevard of Broken Dreams?
Tue, 22 July 2003, 07:42 pmWA Equity have been asking questions of a company called "The Dream Firm Pty Ltd".
The website is www.dreamfirm.com.au , and apparently they have been advertising heavily lately.
The names connected to this company are Rachel Abbey (apparently a well known opera singer) and Andrew Rout.
The company is using the studio at The Ninth Floor, 522 Beaufort St, Mt Lawley for auditions - people wanting to audition have to pay a FEE which is $11 for an individual, $16.50 for duo or trio, $44 for a group or band.
Membership can also be bought - general member $99, associate member $220.
PLEASE - if you're enthusiastic and hopeful, DON'T also be vulnerable...without thoroughly shopping around and checking out what's being offered for your money.
Reproduced below is a report that relates to information given on the website...
My personal recommendation is to be very wary.
Cheers,
Craig
==========================================
Dream Firm inquiry, 21/7/03
“Managing director” Andrew Rout is the business manager but has no formal qualifications in theatre, dance or music. He describes himself as an early-1980s graduate of the former Western Australian Institute of Technology (now Curtin University) with an arts degree (communications and audio engineering). Rout says his background is in “film, TV and creative writing” and claims to have done consultancy work for “a number of people”. However, he admits under questioning that he has no formal connection with any professional organisation involved in film, TV or creative writing. Rout says his only connection with the arts is through amateur productions with the Limelight Theatre in Wanneroo, the Kalgoorlie Repertory Club and Play lovers, of Floreat. He claims to be associated with “West World Film Studios” and “David Cobbald”, based in WA. Rout has a computer company called Vector 10.
“Creative director” Rachel Abbey says she is a qualified dance teacher in “ballet, modern and tap” and is an associate of Britain’s Imperial Society of Teacher of Dance, on whose books she is listed as a qualified teacher. She says she stopped teaching dance in 1995. She says she appeared in London’s West End in “Annie” and “Evita”. Abbey claims to have “solicitation rights” and to be an “associate” of Red Horse Records and Rowpro Records, both in Nashville, and Hollywood Auditions, in New York. She also claims to have connections with EMI “from a previous relationship. Under questioning, Abbey admits that “solicitation rights”, “associations” and “relationships” mean that she knows someone who she describes as a “contact” in each of these organisations. Abbey says she has also worked with Yothu Yindi and music producer Robbie James. She says “I’ve sung with and looked after them when they’re in town”. Abbey says she doesn’t have any current singing work but is “working on an album”. She last sang publicly in February at Perth’s Moonlight Festival, when she won a radio station talent contest and performed without pay as a back-up singer for Wilson Pickett.
Dream Firm “in-house audio engineer” “Lee” says he is a music producer who has his own music studio, which turns under questioning out to be at his home. He claims to be a singer and plays piano, keyboards viola and performed with the WA Symphony Orchestra, where his teacher was Lawrence Jacks. He claims to know John Vallani, formerly of Perth’s Planet Studios.
A fourth member of Dream Firm is “marketing person” Amanda Guiffre, who is a marketing and PR undergraduate student at Curtin University.
Auditions
Abbey conducts auditions that cost $11 each for individual singers and dancers, and she provides written evaluations for professional work that identify skills and offers advice if further tuition needed. Immediately after an audition for two 14-year-old girls on Thursday last week, Rout told their mothers that the girls had talent and it would be in their best interest to each buy a $99 membership, which they would “get back in the first two weeks of getting professional work”. Abbey told one girl’s mother that her daughter had promise but needed professional voice tuition.
However, Abbey said today that the Dream Firm has no formal arrangements with any singing or dance schools or any other arts training schools “at the moment” although “I know someone who I can refer people to”. She said Dream Firm is “still negotiating with dance schools” including the West End Academy, Nicolette School of Dance and beat Street Beat Productions, although “some performance schools see us as a threat”.
Dream Firm claim on its website:
“Not only do you reap the benefit of our in-house resources, but our extensive contacts in all facets of the industry, both nationally and internationally, allow us to draw on information and expertise from all facets of all genres. The Dream Firm has a number of associations with industry bodies who may be able to assist you with queries and/or difficulties.”
Under questioning, Rout and Abbey admit that the Dream Firm has no formal association with any industry bodies or arts organisations.
“The Dream Firm building houses three recording studios, providing facilities capable of handling simple voice-overs to orchestras. We have an in-house audio engineer and producer as well as access to a number of independent engineers and producers to provide recording artists with a wide range of available expertise. Our Talent Database also allows us to quickly source other resources on an as-required basis, including arrangers, session musicians, backing singers, alternative producers/engineers, and so on.
“We provide a number of fixed price "packaged" products for recording and production of recorded materials, or you can negotiate a customised solution based on your specific requirements.”
None of this exists. An address published on the website as “Offices and Studios” at 385 Newcastle Street, Northbridge is a vacant lot (next to a Chinese herbalist) that was sold at auction to John Villani (ex-planet Studios) in November 2002 for the purpose of building a sound studio. Real Estate agent Kingsley Lewis says the project has East Perth Redevelopment Authority permission and he understands that the Perth City Council may soon issue a building license.
Under questioning, Rout says that the Newcastle Street proposal has been dropped and he is now negotiating with “Messages on Hold” for premises it owns at 227 Beaufort Street. The building owner says there have been only preliminary talks and nothing in writing.
“The Dream Firm is developing opportunities for performing artists in all facets of the entertainment and performing arts industries within Australia.”
Rout says Dream Firm has “a number of theatre projects in pre-development”. Three planned shows are:
“Totally Red Cordial: The format is of a weekly two-hour LIVE show (with additional incidental performances at selected venues and times), and will have scores of hyperactive young teens in frenzied pursuit to get their hands on many of the awesome prizes and offers up for grabs. The audience will be eagre to get a Totally Red Cordial membership, which will give them opportunities to meet celebrities, be on television, take part in various segments of the show and generally be on the 'Totally Cool' list.” Sponsors will also be on the "cool" list, as their products will be promoted in the most "out there" way, across every advertising medium used during show promotion.
No sponsors exist. Totally Red Cordial is a “variety game show for adolescents” on Saturday mornings at a venue yet to be organised. After two weeks of auditions, Dream Firm has enough “people to do the show” but needs four dancers and a host and hostess who can sing.
“Cabaret Works Collective: Based on the "off Broadway" method of 'workshopping' new ideas for the stage, The Dream Firm is developing this proven method for the West Australian Arts Industry as part of our industry development plan. The Cabaret Works Collective will be a compilation of up to sixteen cabaret shows per year. We are currently in discussions with the Perth International Arts Festival with regard to making the launch each year a part of that program, and each of the shows will then be performed in a series of follow up performances throughout the year. As part of the development of the program, and for items which show a broader market potential, we will be establishing infrastructure for annual tours (regionally, nationally and internationally) of the program, with a further development period between each iteration.”
None of this exists other than as a plan.
2004 Christmas Show
Pre-production due to start March 2004 but no sponsors or venue organised.
Rout also says: “we want to develop a couple of people in recording contracts and manage them”.
Auditions are being held at “The Ninth Floor” (next to Queens Hotel, corner Beaufort Street and Harold Street), which is described on the website as:
“Perth's most stylish function venue is now available for corporate events, cocktail parties, weddings or any use you might have for one of the most impressive and unique spaces close to the city. The studios at The Ninth Floor have been used with remarkable success for social events, product showcases, dance performances, fashion shows and sales, music performances, art auctions and a range of other events that have all left the hosts happy and the guests impressed. With a core focus on dance, The Ninth Floor offers diverse entertainment services and a purpose-built adult dance and movement centre as well as making available its amazing studios for your next function.”
Rout says the Ninth Floor is owned by someone else, and Dream Firm he is a temporary tenant. He says the premises have been used for dance (one room has a mirrored wall) but he doesnÂ’t know the details of other events that may have occurred there and could not substantiate any of the claims on the Dream Firm website.
“However, to receive any of the products or services the company offers (including being provided with paid work, which is what will happen when you are utilised in a project), you will need to become a Member. In most instances, we will attempt to fill casting and production personnel requirements from our membership base first. If that is not satisfactory we will promote the available opportunities to appropriate persons in the Talent Database, and invite them to become a Member. Therefore, by being listed in the database we are made aware of you and your capabilities, but in order to be contracted you will need to be or become a Member. General Membership costs $99 per year (including GST), and includes: Access to any of the products, services and other offerings (including employment opportunities) by The Dream Firm, or other parties via The Dream Firm”
Rout says that the only Dream Firm employment opportunity that currently exists is for a receptionist, who is on unpaid work experience. The Dream Firm has no existing work for people who have paid $99 to become members or $11 for an audition.
Rout declined to reveal membership numbers or how many auditions have been held.
[%sig%]
The website is www.dreamfirm.com.au , and apparently they have been advertising heavily lately.
The names connected to this company are Rachel Abbey (apparently a well known opera singer) and Andrew Rout.
The company is using the studio at The Ninth Floor, 522 Beaufort St, Mt Lawley for auditions - people wanting to audition have to pay a FEE which is $11 for an individual, $16.50 for duo or trio, $44 for a group or band.
Membership can also be bought - general member $99, associate member $220.
PLEASE - if you're enthusiastic and hopeful, DON'T also be vulnerable...without thoroughly shopping around and checking out what's being offered for your money.
Reproduced below is a report that relates to information given on the website...
My personal recommendation is to be very wary.
Cheers,
Craig
==========================================
Dream Firm inquiry, 21/7/03
“Managing director” Andrew Rout is the business manager but has no formal qualifications in theatre, dance or music. He describes himself as an early-1980s graduate of the former Western Australian Institute of Technology (now Curtin University) with an arts degree (communications and audio engineering). Rout says his background is in “film, TV and creative writing” and claims to have done consultancy work for “a number of people”. However, he admits under questioning that he has no formal connection with any professional organisation involved in film, TV or creative writing. Rout says his only connection with the arts is through amateur productions with the Limelight Theatre in Wanneroo, the Kalgoorlie Repertory Club and Play lovers, of Floreat. He claims to be associated with “West World Film Studios” and “David Cobbald”, based in WA. Rout has a computer company called Vector 10.
“Creative director” Rachel Abbey says she is a qualified dance teacher in “ballet, modern and tap” and is an associate of Britain’s Imperial Society of Teacher of Dance, on whose books she is listed as a qualified teacher. She says she stopped teaching dance in 1995. She says she appeared in London’s West End in “Annie” and “Evita”. Abbey claims to have “solicitation rights” and to be an “associate” of Red Horse Records and Rowpro Records, both in Nashville, and Hollywood Auditions, in New York. She also claims to have connections with EMI “from a previous relationship. Under questioning, Abbey admits that “solicitation rights”, “associations” and “relationships” mean that she knows someone who she describes as a “contact” in each of these organisations. Abbey says she has also worked with Yothu Yindi and music producer Robbie James. She says “I’ve sung with and looked after them when they’re in town”. Abbey says she doesn’t have any current singing work but is “working on an album”. She last sang publicly in February at Perth’s Moonlight Festival, when she won a radio station talent contest and performed without pay as a back-up singer for Wilson Pickett.
Dream Firm “in-house audio engineer” “Lee” says he is a music producer who has his own music studio, which turns under questioning out to be at his home. He claims to be a singer and plays piano, keyboards viola and performed with the WA Symphony Orchestra, where his teacher was Lawrence Jacks. He claims to know John Vallani, formerly of Perth’s Planet Studios.
A fourth member of Dream Firm is “marketing person” Amanda Guiffre, who is a marketing and PR undergraduate student at Curtin University.
Auditions
Abbey conducts auditions that cost $11 each for individual singers and dancers, and she provides written evaluations for professional work that identify skills and offers advice if further tuition needed. Immediately after an audition for two 14-year-old girls on Thursday last week, Rout told their mothers that the girls had talent and it would be in their best interest to each buy a $99 membership, which they would “get back in the first two weeks of getting professional work”. Abbey told one girl’s mother that her daughter had promise but needed professional voice tuition.
However, Abbey said today that the Dream Firm has no formal arrangements with any singing or dance schools or any other arts training schools “at the moment” although “I know someone who I can refer people to”. She said Dream Firm is “still negotiating with dance schools” including the West End Academy, Nicolette School of Dance and beat Street Beat Productions, although “some performance schools see us as a threat”.
Dream Firm claim on its website:
“Not only do you reap the benefit of our in-house resources, but our extensive contacts in all facets of the industry, both nationally and internationally, allow us to draw on information and expertise from all facets of all genres. The Dream Firm has a number of associations with industry bodies who may be able to assist you with queries and/or difficulties.”
Under questioning, Rout and Abbey admit that the Dream Firm has no formal association with any industry bodies or arts organisations.
“The Dream Firm building houses three recording studios, providing facilities capable of handling simple voice-overs to orchestras. We have an in-house audio engineer and producer as well as access to a number of independent engineers and producers to provide recording artists with a wide range of available expertise. Our Talent Database also allows us to quickly source other resources on an as-required basis, including arrangers, session musicians, backing singers, alternative producers/engineers, and so on.
“We provide a number of fixed price "packaged" products for recording and production of recorded materials, or you can negotiate a customised solution based on your specific requirements.”
None of this exists. An address published on the website as “Offices and Studios” at 385 Newcastle Street, Northbridge is a vacant lot (next to a Chinese herbalist) that was sold at auction to John Villani (ex-planet Studios) in November 2002 for the purpose of building a sound studio. Real Estate agent Kingsley Lewis says the project has East Perth Redevelopment Authority permission and he understands that the Perth City Council may soon issue a building license.
Under questioning, Rout says that the Newcastle Street proposal has been dropped and he is now negotiating with “Messages on Hold” for premises it owns at 227 Beaufort Street. The building owner says there have been only preliminary talks and nothing in writing.
“The Dream Firm is developing opportunities for performing artists in all facets of the entertainment and performing arts industries within Australia.”
Rout says Dream Firm has “a number of theatre projects in pre-development”. Three planned shows are:
“Totally Red Cordial: The format is of a weekly two-hour LIVE show (with additional incidental performances at selected venues and times), and will have scores of hyperactive young teens in frenzied pursuit to get their hands on many of the awesome prizes and offers up for grabs. The audience will be eagre to get a Totally Red Cordial membership, which will give them opportunities to meet celebrities, be on television, take part in various segments of the show and generally be on the 'Totally Cool' list.” Sponsors will also be on the "cool" list, as their products will be promoted in the most "out there" way, across every advertising medium used during show promotion.
No sponsors exist. Totally Red Cordial is a “variety game show for adolescents” on Saturday mornings at a venue yet to be organised. After two weeks of auditions, Dream Firm has enough “people to do the show” but needs four dancers and a host and hostess who can sing.
“Cabaret Works Collective: Based on the "off Broadway" method of 'workshopping' new ideas for the stage, The Dream Firm is developing this proven method for the West Australian Arts Industry as part of our industry development plan. The Cabaret Works Collective will be a compilation of up to sixteen cabaret shows per year. We are currently in discussions with the Perth International Arts Festival with regard to making the launch each year a part of that program, and each of the shows will then be performed in a series of follow up performances throughout the year. As part of the development of the program, and for items which show a broader market potential, we will be establishing infrastructure for annual tours (regionally, nationally and internationally) of the program, with a further development period between each iteration.”
None of this exists other than as a plan.
2004 Christmas Show
Pre-production due to start March 2004 but no sponsors or venue organised.
Rout also says: “we want to develop a couple of people in recording contracts and manage them”.
Auditions are being held at “The Ninth Floor” (next to Queens Hotel, corner Beaufort Street and Harold Street), which is described on the website as:
“Perth's most stylish function venue is now available for corporate events, cocktail parties, weddings or any use you might have for one of the most impressive and unique spaces close to the city. The studios at The Ninth Floor have been used with remarkable success for social events, product showcases, dance performances, fashion shows and sales, music performances, art auctions and a range of other events that have all left the hosts happy and the guests impressed. With a core focus on dance, The Ninth Floor offers diverse entertainment services and a purpose-built adult dance and movement centre as well as making available its amazing studios for your next function.”
Rout says the Ninth Floor is owned by someone else, and Dream Firm he is a temporary tenant. He says the premises have been used for dance (one room has a mirrored wall) but he doesnÂ’t know the details of other events that may have occurred there and could not substantiate any of the claims on the Dream Firm website.
“However, to receive any of the products or services the company offers (including being provided with paid work, which is what will happen when you are utilised in a project), you will need to become a Member. In most instances, we will attempt to fill casting and production personnel requirements from our membership base first. If that is not satisfactory we will promote the available opportunities to appropriate persons in the Talent Database, and invite them to become a Member. Therefore, by being listed in the database we are made aware of you and your capabilities, but in order to be contracted you will need to be or become a Member. General Membership costs $99 per year (including GST), and includes: Access to any of the products, services and other offerings (including employment opportunities) by The Dream Firm, or other parties via The Dream Firm”
Rout says that the only Dream Firm employment opportunity that currently exists is for a receptionist, who is on unpaid work experience. The Dream Firm has no existing work for people who have paid $99 to become members or $11 for an audition.
Rout declined to reveal membership numbers or how many auditions have been held.
[%sig%]
crgwllmsTue, 22 July 2003, 07:42 pm
WA Equity have been asking questions of a company called "The Dream Firm Pty Ltd".
The website is www.dreamfirm.com.au , and apparently they have been advertising heavily lately.
The names connected to this company are Rachel Abbey (apparently a well known opera singer) and Andrew Rout.
The company is using the studio at The Ninth Floor, 522 Beaufort St, Mt Lawley for auditions - people wanting to audition have to pay a FEE which is $11 for an individual, $16.50 for duo or trio, $44 for a group or band.
Membership can also be bought - general member $99, associate member $220.
PLEASE - if you're enthusiastic and hopeful, DON'T also be vulnerable...without thoroughly shopping around and checking out what's being offered for your money.
Reproduced below is a report that relates to information given on the website...
My personal recommendation is to be very wary.
Cheers,
Craig
==========================================
Dream Firm inquiry, 21/7/03
“Managing director” Andrew Rout is the business manager but has no formal qualifications in theatre, dance or music. He describes himself as an early-1980s graduate of the former Western Australian Institute of Technology (now Curtin University) with an arts degree (communications and audio engineering). Rout says his background is in “film, TV and creative writing” and claims to have done consultancy work for “a number of people”. However, he admits under questioning that he has no formal connection with any professional organisation involved in film, TV or creative writing. Rout says his only connection with the arts is through amateur productions with the Limelight Theatre in Wanneroo, the Kalgoorlie Repertory Club and Play lovers, of Floreat. He claims to be associated with “West World Film Studios” and “David Cobbald”, based in WA. Rout has a computer company called Vector 10.
“Creative director” Rachel Abbey says she is a qualified dance teacher in “ballet, modern and tap” and is an associate of Britain’s Imperial Society of Teacher of Dance, on whose books she is listed as a qualified teacher. She says she stopped teaching dance in 1995. She says she appeared in London’s West End in “Annie” and “Evita”. Abbey claims to have “solicitation rights” and to be an “associate” of Red Horse Records and Rowpro Records, both in Nashville, and Hollywood Auditions, in New York. She also claims to have connections with EMI “from a previous relationship. Under questioning, Abbey admits that “solicitation rights”, “associations” and “relationships” mean that she knows someone who she describes as a “contact” in each of these organisations. Abbey says she has also worked with Yothu Yindi and music producer Robbie James. She says “I’ve sung with and looked after them when they’re in town”. Abbey says she doesn’t have any current singing work but is “working on an album”. She last sang publicly in February at Perth’s Moonlight Festival, when she won a radio station talent contest and performed without pay as a back-up singer for Wilson Pickett.
Dream Firm “in-house audio engineer” “Lee” says he is a music producer who has his own music studio, which turns under questioning out to be at his home. He claims to be a singer and plays piano, keyboards viola and performed with the WA Symphony Orchestra, where his teacher was Lawrence Jacks. He claims to know John Vallani, formerly of Perth’s Planet Studios.
A fourth member of Dream Firm is “marketing person” Amanda Guiffre, who is a marketing and PR undergraduate student at Curtin University.
Auditions
Abbey conducts auditions that cost $11 each for individual singers and dancers, and she provides written evaluations for professional work that identify skills and offers advice if further tuition needed. Immediately after an audition for two 14-year-old girls on Thursday last week, Rout told their mothers that the girls had talent and it would be in their best interest to each buy a $99 membership, which they would “get back in the first two weeks of getting professional work”. Abbey told one girl’s mother that her daughter had promise but needed professional voice tuition.
However, Abbey said today that the Dream Firm has no formal arrangements with any singing or dance schools or any other arts training schools “at the moment” although “I know someone who I can refer people to”. She said Dream Firm is “still negotiating with dance schools” including the West End Academy, Nicolette School of Dance and beat Street Beat Productions, although “some performance schools see us as a threat”.
Dream Firm claim on its website:
“Not only do you reap the benefit of our in-house resources, but our extensive contacts in all facets of the industry, both nationally and internationally, allow us to draw on information and expertise from all facets of all genres. The Dream Firm has a number of associations with industry bodies who may be able to assist you with queries and/or difficulties.”
Under questioning, Rout and Abbey admit that the Dream Firm has no formal association with any industry bodies or arts organisations.
“The Dream Firm building houses three recording studios, providing facilities capable of handling simple voice-overs to orchestras. We have an in-house audio engineer and producer as well as access to a number of independent engineers and producers to provide recording artists with a wide range of available expertise. Our Talent Database also allows us to quickly source other resources on an as-required basis, including arrangers, session musicians, backing singers, alternative producers/engineers, and so on.
“We provide a number of fixed price "packaged" products for recording and production of recorded materials, or you can negotiate a customised solution based on your specific requirements.”
None of this exists. An address published on the website as “Offices and Studios” at 385 Newcastle Street, Northbridge is a vacant lot (next to a Chinese herbalist) that was sold at auction to John Villani (ex-planet Studios) in November 2002 for the purpose of building a sound studio. Real Estate agent Kingsley Lewis says the project has East Perth Redevelopment Authority permission and he understands that the Perth City Council may soon issue a building license.
Under questioning, Rout says that the Newcastle Street proposal has been dropped and he is now negotiating with “Messages on Hold” for premises it owns at 227 Beaufort Street. The building owner says there have been only preliminary talks and nothing in writing.
“The Dream Firm is developing opportunities for performing artists in all facets of the entertainment and performing arts industries within Australia.”
Rout says Dream Firm has “a number of theatre projects in pre-development”. Three planned shows are:
“Totally Red Cordial: The format is of a weekly two-hour LIVE show (with additional incidental performances at selected venues and times), and will have scores of hyperactive young teens in frenzied pursuit to get their hands on many of the awesome prizes and offers up for grabs. The audience will be eagre to get a Totally Red Cordial membership, which will give them opportunities to meet celebrities, be on television, take part in various segments of the show and generally be on the 'Totally Cool' list.” Sponsors will also be on the "cool" list, as their products will be promoted in the most "out there" way, across every advertising medium used during show promotion.
No sponsors exist. Totally Red Cordial is a “variety game show for adolescents” on Saturday mornings at a venue yet to be organised. After two weeks of auditions, Dream Firm has enough “people to do the show” but needs four dancers and a host and hostess who can sing.
“Cabaret Works Collective: Based on the "off Broadway" method of 'workshopping' new ideas for the stage, The Dream Firm is developing this proven method for the West Australian Arts Industry as part of our industry development plan. The Cabaret Works Collective will be a compilation of up to sixteen cabaret shows per year. We are currently in discussions with the Perth International Arts Festival with regard to making the launch each year a part of that program, and each of the shows will then be performed in a series of follow up performances throughout the year. As part of the development of the program, and for items which show a broader market potential, we will be establishing infrastructure for annual tours (regionally, nationally and internationally) of the program, with a further development period between each iteration.”
None of this exists other than as a plan.
2004 Christmas Show
Pre-production due to start March 2004 but no sponsors or venue organised.
Rout also says: “we want to develop a couple of people in recording contracts and manage them”.
Auditions are being held at “The Ninth Floor” (next to Queens Hotel, corner Beaufort Street and Harold Street), which is described on the website as:
“Perth's most stylish function venue is now available for corporate events, cocktail parties, weddings or any use you might have for one of the most impressive and unique spaces close to the city. The studios at The Ninth Floor have been used with remarkable success for social events, product showcases, dance performances, fashion shows and sales, music performances, art auctions and a range of other events that have all left the hosts happy and the guests impressed. With a core focus on dance, The Ninth Floor offers diverse entertainment services and a purpose-built adult dance and movement centre as well as making available its amazing studios for your next function.”
Rout says the Ninth Floor is owned by someone else, and Dream Firm he is a temporary tenant. He says the premises have been used for dance (one room has a mirrored wall) but he doesnÂ’t know the details of other events that may have occurred there and could not substantiate any of the claims on the Dream Firm website.
“However, to receive any of the products or services the company offers (including being provided with paid work, which is what will happen when you are utilised in a project), you will need to become a Member. In most instances, we will attempt to fill casting and production personnel requirements from our membership base first. If that is not satisfactory we will promote the available opportunities to appropriate persons in the Talent Database, and invite them to become a Member. Therefore, by being listed in the database we are made aware of you and your capabilities, but in order to be contracted you will need to be or become a Member. General Membership costs $99 per year (including GST), and includes: Access to any of the products, services and other offerings (including employment opportunities) by The Dream Firm, or other parties via The Dream Firm”
Rout says that the only Dream Firm employment opportunity that currently exists is for a receptionist, who is on unpaid work experience. The Dream Firm has no existing work for people who have paid $99 to become members or $11 for an audition.
Rout declined to reveal membership numbers or how many auditions have been held.
[%sig%]
The website is www.dreamfirm.com.au , and apparently they have been advertising heavily lately.
The names connected to this company are Rachel Abbey (apparently a well known opera singer) and Andrew Rout.
The company is using the studio at The Ninth Floor, 522 Beaufort St, Mt Lawley for auditions - people wanting to audition have to pay a FEE which is $11 for an individual, $16.50 for duo or trio, $44 for a group or band.
Membership can also be bought - general member $99, associate member $220.
PLEASE - if you're enthusiastic and hopeful, DON'T also be vulnerable...without thoroughly shopping around and checking out what's being offered for your money.
Reproduced below is a report that relates to information given on the website...
My personal recommendation is to be very wary.
Cheers,
Craig
==========================================
Dream Firm inquiry, 21/7/03
“Managing director” Andrew Rout is the business manager but has no formal qualifications in theatre, dance or music. He describes himself as an early-1980s graduate of the former Western Australian Institute of Technology (now Curtin University) with an arts degree (communications and audio engineering). Rout says his background is in “film, TV and creative writing” and claims to have done consultancy work for “a number of people”. However, he admits under questioning that he has no formal connection with any professional organisation involved in film, TV or creative writing. Rout says his only connection with the arts is through amateur productions with the Limelight Theatre in Wanneroo, the Kalgoorlie Repertory Club and Play lovers, of Floreat. He claims to be associated with “West World Film Studios” and “David Cobbald”, based in WA. Rout has a computer company called Vector 10.
“Creative director” Rachel Abbey says she is a qualified dance teacher in “ballet, modern and tap” and is an associate of Britain’s Imperial Society of Teacher of Dance, on whose books she is listed as a qualified teacher. She says she stopped teaching dance in 1995. She says she appeared in London’s West End in “Annie” and “Evita”. Abbey claims to have “solicitation rights” and to be an “associate” of Red Horse Records and Rowpro Records, both in Nashville, and Hollywood Auditions, in New York. She also claims to have connections with EMI “from a previous relationship. Under questioning, Abbey admits that “solicitation rights”, “associations” and “relationships” mean that she knows someone who she describes as a “contact” in each of these organisations. Abbey says she has also worked with Yothu Yindi and music producer Robbie James. She says “I’ve sung with and looked after them when they’re in town”. Abbey says she doesn’t have any current singing work but is “working on an album”. She last sang publicly in February at Perth’s Moonlight Festival, when she won a radio station talent contest and performed without pay as a back-up singer for Wilson Pickett.
Dream Firm “in-house audio engineer” “Lee” says he is a music producer who has his own music studio, which turns under questioning out to be at his home. He claims to be a singer and plays piano, keyboards viola and performed with the WA Symphony Orchestra, where his teacher was Lawrence Jacks. He claims to know John Vallani, formerly of Perth’s Planet Studios.
A fourth member of Dream Firm is “marketing person” Amanda Guiffre, who is a marketing and PR undergraduate student at Curtin University.
Auditions
Abbey conducts auditions that cost $11 each for individual singers and dancers, and she provides written evaluations for professional work that identify skills and offers advice if further tuition needed. Immediately after an audition for two 14-year-old girls on Thursday last week, Rout told their mothers that the girls had talent and it would be in their best interest to each buy a $99 membership, which they would “get back in the first two weeks of getting professional work”. Abbey told one girl’s mother that her daughter had promise but needed professional voice tuition.
However, Abbey said today that the Dream Firm has no formal arrangements with any singing or dance schools or any other arts training schools “at the moment” although “I know someone who I can refer people to”. She said Dream Firm is “still negotiating with dance schools” including the West End Academy, Nicolette School of Dance and beat Street Beat Productions, although “some performance schools see us as a threat”.
Dream Firm claim on its website:
“Not only do you reap the benefit of our in-house resources, but our extensive contacts in all facets of the industry, both nationally and internationally, allow us to draw on information and expertise from all facets of all genres. The Dream Firm has a number of associations with industry bodies who may be able to assist you with queries and/or difficulties.”
Under questioning, Rout and Abbey admit that the Dream Firm has no formal association with any industry bodies or arts organisations.
“The Dream Firm building houses three recording studios, providing facilities capable of handling simple voice-overs to orchestras. We have an in-house audio engineer and producer as well as access to a number of independent engineers and producers to provide recording artists with a wide range of available expertise. Our Talent Database also allows us to quickly source other resources on an as-required basis, including arrangers, session musicians, backing singers, alternative producers/engineers, and so on.
“We provide a number of fixed price "packaged" products for recording and production of recorded materials, or you can negotiate a customised solution based on your specific requirements.”
None of this exists. An address published on the website as “Offices and Studios” at 385 Newcastle Street, Northbridge is a vacant lot (next to a Chinese herbalist) that was sold at auction to John Villani (ex-planet Studios) in November 2002 for the purpose of building a sound studio. Real Estate agent Kingsley Lewis says the project has East Perth Redevelopment Authority permission and he understands that the Perth City Council may soon issue a building license.
Under questioning, Rout says that the Newcastle Street proposal has been dropped and he is now negotiating with “Messages on Hold” for premises it owns at 227 Beaufort Street. The building owner says there have been only preliminary talks and nothing in writing.
“The Dream Firm is developing opportunities for performing artists in all facets of the entertainment and performing arts industries within Australia.”
Rout says Dream Firm has “a number of theatre projects in pre-development”. Three planned shows are:
“Totally Red Cordial: The format is of a weekly two-hour LIVE show (with additional incidental performances at selected venues and times), and will have scores of hyperactive young teens in frenzied pursuit to get their hands on many of the awesome prizes and offers up for grabs. The audience will be eagre to get a Totally Red Cordial membership, which will give them opportunities to meet celebrities, be on television, take part in various segments of the show and generally be on the 'Totally Cool' list.” Sponsors will also be on the "cool" list, as their products will be promoted in the most "out there" way, across every advertising medium used during show promotion.
No sponsors exist. Totally Red Cordial is a “variety game show for adolescents” on Saturday mornings at a venue yet to be organised. After two weeks of auditions, Dream Firm has enough “people to do the show” but needs four dancers and a host and hostess who can sing.
“Cabaret Works Collective: Based on the "off Broadway" method of 'workshopping' new ideas for the stage, The Dream Firm is developing this proven method for the West Australian Arts Industry as part of our industry development plan. The Cabaret Works Collective will be a compilation of up to sixteen cabaret shows per year. We are currently in discussions with the Perth International Arts Festival with regard to making the launch each year a part of that program, and each of the shows will then be performed in a series of follow up performances throughout the year. As part of the development of the program, and for items which show a broader market potential, we will be establishing infrastructure for annual tours (regionally, nationally and internationally) of the program, with a further development period between each iteration.”
None of this exists other than as a plan.
2004 Christmas Show
Pre-production due to start March 2004 but no sponsors or venue organised.
Rout also says: “we want to develop a couple of people in recording contracts and manage them”.
Auditions are being held at “The Ninth Floor” (next to Queens Hotel, corner Beaufort Street and Harold Street), which is described on the website as:
“Perth's most stylish function venue is now available for corporate events, cocktail parties, weddings or any use you might have for one of the most impressive and unique spaces close to the city. The studios at The Ninth Floor have been used with remarkable success for social events, product showcases, dance performances, fashion shows and sales, music performances, art auctions and a range of other events that have all left the hosts happy and the guests impressed. With a core focus on dance, The Ninth Floor offers diverse entertainment services and a purpose-built adult dance and movement centre as well as making available its amazing studios for your next function.”
Rout says the Ninth Floor is owned by someone else, and Dream Firm he is a temporary tenant. He says the premises have been used for dance (one room has a mirrored wall) but he doesnÂ’t know the details of other events that may have occurred there and could not substantiate any of the claims on the Dream Firm website.
“However, to receive any of the products or services the company offers (including being provided with paid work, which is what will happen when you are utilised in a project), you will need to become a Member. In most instances, we will attempt to fill casting and production personnel requirements from our membership base first. If that is not satisfactory we will promote the available opportunities to appropriate persons in the Talent Database, and invite them to become a Member. Therefore, by being listed in the database we are made aware of you and your capabilities, but in order to be contracted you will need to be or become a Member. General Membership costs $99 per year (including GST), and includes: Access to any of the products, services and other offerings (including employment opportunities) by The Dream Firm, or other parties via The Dream Firm”
Rout says that the only Dream Firm employment opportunity that currently exists is for a receptionist, who is on unpaid work experience. The Dream Firm has no existing work for people who have paid $99 to become members or $11 for an audition.
Rout declined to reveal membership numbers or how many auditions have been held.
[%sig%]
Walter PlingeTue, 22 July 2003, 10:03 pm
Re: Boulevard of Broken Dreams?
Hi Craig
Excellent posting and excellent research. Thank you for going to the trouble you obviously have in order to point out the pitfalls that do exist.
I hope that everyone will read this and have their eyes well and truly opened.
Thanks again.
Kerri
Excellent posting and excellent research. Thank you for going to the trouble you obviously have in order to point out the pitfalls that do exist.
I hope that everyone will read this and have their eyes well and truly opened.
Thanks again.
Kerri
Craig K EdwardsWed, 23 July 2003, 09:43 am
Re: Boulevard of Broken Dreams?
Cheers to Craig Williams and Equity for the warning,
It makes it feel slightly less painful seeing the dollars dwindle out of my bank account into the MEAA when I see the work you guys do,
Thanks,
Craig Edwards
It makes it feel slightly less painful seeing the dollars dwindle out of my bank account into the MEAA when I see the work you guys do,
Thanks,
Craig Edwards
Walter PlingeFri, 25 July 2003, 02:00 am
Re: Boulevard of Broken Dreams?
BITE ME, COBBALD.
come on...
folks, stay the HELL away from 'the dream firm'. anything associated with david bloody cobbald stinks of con to me. and i should know. ive dealt with him...
id like to meet you in a car park somewhere cobbald - get all T-X on your arse...
come on...
folks, stay the HELL away from 'the dream firm'. anything associated with david bloody cobbald stinks of con to me. and i should know. ive dealt with him...
id like to meet you in a car park somewhere cobbald - get all T-X on your arse...
Flossie HaycraftSun, 27 July 2003, 04:34 pm
Re: Boulevard of Broken Dreams?
Does he owe you money?
[%sig%]
[%sig%]
Walter PlingeMon, 28 July 2003, 11:38 am
Re: Boulevard of Broken Dreams?
Flossie Haycraft wrote:
>
> Does he owe you money?
>
> [%sig%]
does he owe YOU money? is there anyone he DOESNT owe money to?
and look, besides my joking (?) about meeting him in a car park for a bit of fisticuffs, i actually have known quite a few artists over the years who have suffered by his hand, or been subjected to his special brand of bullcrap. 'cobbald stories' i have heard many of...
this guy is a great con artist, and by that i dont mean the stereotypical guy with slicked-back hair wearing a nice italian suit. he's just very good at talking to people and making them see his side of things - his dream - and people believe him and go along with him, which is great to begin with, but i havent heard one SINGLE 'cobbald story' that didnt turn sour, that didnt involve demands for money with threats of legal action... by either party....
my advice is to steer the hell away from this geezer, and if he really is attached to this dream firm outfit, i would strongly suggest you stay away from that too. its just not worth the hassle, and if anything, he'll run your name into the ground as well.
so make like the anit-nike and just dont do it.
>
> Does he owe you money?
>
> [%sig%]
does he owe YOU money? is there anyone he DOESNT owe money to?
and look, besides my joking (?) about meeting him in a car park for a bit of fisticuffs, i actually have known quite a few artists over the years who have suffered by his hand, or been subjected to his special brand of bullcrap. 'cobbald stories' i have heard many of...
this guy is a great con artist, and by that i dont mean the stereotypical guy with slicked-back hair wearing a nice italian suit. he's just very good at talking to people and making them see his side of things - his dream - and people believe him and go along with him, which is great to begin with, but i havent heard one SINGLE 'cobbald story' that didnt turn sour, that didnt involve demands for money with threats of legal action... by either party....
my advice is to steer the hell away from this geezer, and if he really is attached to this dream firm outfit, i would strongly suggest you stay away from that too. its just not worth the hassle, and if anything, he'll run your name into the ground as well.
so make like the anit-nike and just dont do it.
Leah MaherMon, 28 July 2003, 01:36 pm
Re: Boulevard of Broken Dreams?
And just another small word about defamation, kids......
While we do not yet have the litigious society the media would like you to believe (No-one in this country has ever gotten a million zillion dollars from Macdonalds from burning themselves on coffee. If anyone tells you that, they are mistaken), it is not a good idea to name people and say nasty things about them on a public internet site, even if you think they are true.
And just not putting your name to the libel does not exempt you, Mr Terminator. We nasty lawyer types have ways of finding you and using aliases will only make you look worse. In fact the only thing that could make you look worse than using an alias, would be to make threats of violence as well......oh dear.......
We all want to keep using this site. Personally, I consider using it as an opportunity to (in what must be said to be a fairly cowardly fashion) air dirty laundry and personal vendettas, no mater how justified, is an abuse of this space. This space is for a free flow of ideas regarding the theatre in it's many guises. For it to work we have to respect it and each other. And try not to get it and each other sued.
You got a problem? Go to Equity, that's what they're there for. Or better still, get a lawyer. Just make sure you don't get counter-sued for defamation.
While we do not yet have the litigious society the media would like you to believe (No-one in this country has ever gotten a million zillion dollars from Macdonalds from burning themselves on coffee. If anyone tells you that, they are mistaken), it is not a good idea to name people and say nasty things about them on a public internet site, even if you think they are true.
And just not putting your name to the libel does not exempt you, Mr Terminator. We nasty lawyer types have ways of finding you and using aliases will only make you look worse. In fact the only thing that could make you look worse than using an alias, would be to make threats of violence as well......oh dear.......
We all want to keep using this site. Personally, I consider using it as an opportunity to (in what must be said to be a fairly cowardly fashion) air dirty laundry and personal vendettas, no mater how justified, is an abuse of this space. This space is for a free flow of ideas regarding the theatre in it's many guises. For it to work we have to respect it and each other. And try not to get it and each other sued.
You got a problem? Go to Equity, that's what they're there for. Or better still, get a lawyer. Just make sure you don't get counter-sued for defamation.
Walter PlingeWed, 6 Aug 2003, 08:32 pm
The Dream Firm's response
Dear Craig, and other interested persons...
Firstly, let me advise that the information provided by Craig is correct - The Dream Firm hired The Ninth Floor for a period of two weeks in July in order to conduct an open Auditions project. The Ninth Floor is owned privately, and we have limited knowledge and no interest in other events held there... it is, however, a spectacular venue and well worth checking out.
The purpose of the Open Auditions project was to assist us in building a database of performing artists who were interested in finding professional employment opportunities. A modest fee was quoted and subsequently charged in order to demonstrate that the process was being taken seriously, and dissuade casual or half-hearted applicants. Given the generally high quality of talent we saw, we believe that this was a worthwhile requisite.
The audition fees were far from a "profit making" exercise for us, and were never intended to be. Applicants who are subsequently employed by the company have their audition fee refunded anyway.
The Membership subscription is being promoted in return for a number of products and services that the company offers. This is no less than any other organisation in any industry, and we consider it more - we believe that involvement in what The Dream Firm is attempting to achieve will stimulate better opportunities for all. However, it is a product, and it is always the buyer's choice as to whether or not this constitutes good value for him/her.
I personally endorse and support Craig's advice to always be wary and aware before parting with money for any product or service. The Dream Firm is very distinct about what it offers in return for any up-front investment, and would never expect anyone to pay for anything in ignorance.
We do take exception to a number of inaccurate statements in the report by Mr Michael Sinclair-Jones, and note that in several instances he has paraphrased our responses to specific questions and thus created a misleading representation.
To start with, Mr Sinclair-Jones' report on the discussion with the mothers of two fourteen year old dancers was obtained as he lurked in the Reception area eavesdropping on our conversation. What he fails to point out was that the mothers has asked whether it was worthwhile purchasing Associate Memberships for their daughters (at $275 each) and were being told that this would NOT be recommended, and that if they were keen to become Members then the General Membership (at $99) would be quite adequate for them. They were further told that Membership was being targeted at professional performers, and that they could thus expect the cost to be earned back within the first weeks of being employed, as well as making the fee tax deductible.
As of this writing, neither girl is a Member, despite one of them having been offered a role in a production.
He also fails to mention that subsequent to that episode he followed the girls and their mothers from the premises, questioned them on the street, and upon returning to the Reception area failed to identify his name as anything more than "Michael", did not identify himself as a representative of his organisation, and requested "information" but did not want it sent to him. We felt then, as we do now (and as do the mothers of the dancers) that this behaviour was suspicious and hardly condusive to creating a cooperative relationship.
Mr Sinclair-Jones also falsely asserts that "he (I) claims to be associated with West World Film Studios and David Cobbald". In fact, he was advised in response to a specific question that we understood West World to be in the process of establishing a film production operation in Perth, and that they had expressed interest through Mr Lee Bradshaw of having discussions with The Dream Firm. We had not (and still have not) had any meetings with anyone from West World, and have no association whatsoever with David Cobbald.
I will not individually address the many incorrect details quoted from the backgrounds of Rachel Abbey or myself - if anyone feels that the experience or expertise of the directors or employees of The Dream Firm would be in any way detrimental to their involvement with the company then they are welcome to discuss this with us.
I will point out that Rachel did not advise that she worked with Yothu Yindi, but that she has worked with (and is personal friend of) Mr Robbie James, who aside from his involvement in Gangajang has worked with Yothu Yindi amongst others. Also, her "claims" of an "association" and "solicitation rights" (meaning she has a standing arrangement for any material submitted to be guaranteed attention by the recipient, as opposed to unsolicited material) with production and distribution companies in America have been confirmed in writing by the principals of those organisations.
Our understanding of the "formal arrangement" so often quoted in Mr Sinclair-Jones' report is a contractual agreement. The Dream Firm does not purport to have such agreements with any associates at this time. There is no value for either organisation in having a contract until one has something tangible to offer the other. We do have verbal arrangements or agreements in principle with a number of individuals and companies that are aware of The Dream Firm, our mission and our plans, and whom we believe will cooperate, facilitate and support the company in realising it's long term objectives.
The company's business plan calls for the successful implementation of three pilot projects prior to establishing a sustainable market for business operations. The first of these, the Open Auditions, is now concluded. The company will continue to audition new applicants, but has established the database and is now able to cast the first two production projects.
The first production project has been fully cast. The cast members have not and are not required to commit anything other than their time and ability, for which they will be paid in compliance with the Award. Four of the available production staff roles have also been offered to applicants. The production has a financial management plan in place, and is projected to run for at least two years. Sponsorship terms have been established, and it will shortly commence rehearsals.
The second production project has a financial plan established, and cast members are currently being invited. Whilst we have anticipated a specific format in our management plan, the cast themselves will ultimately be contributing to the content. Accordingly, the venue required is dependant on the specific items included, and our choice for the first season will be finalised when the content itself has been committed. Obviously, participants in this project will also receive payment, and our vision is to start relatively small but develop this into a long term prospect for all participants.
It is ridiculous to assert that our long term intentions for any production can be put into place prior to us actually instigating the project, but it is not inappropriate that we publish what our intentions and ambitions are, and that is what the company has done.
This is the entertainment industry, and we all know that there is never a guarantee of huge successes in any project. However, by utilising not only our own knowledge but also that of other very experienced persons, we have spent nearly twelve months developing the concept and our plans, have attended to details to a significant degree, and we are taking the development of the company one step at a time.
The Dream Firm has not entered the market as a huge enterprise intending to change the world, for that would be a certain path to failure in my opinion. We have presented ourselves as a professional operation with clearly defined objectives and in anticipation of stimulating and improving the environment for everybody. We are a business and we will need to make money to survive, but we do not need and do not intend that this will be done at the expense of the people who have ambitions for their own success.
My main concern is not being shown up for having done something wrong, because we have not. The great tragedy is that, rather than assuming we will do the right thing, it seems to have been assumed by certain people that we will not. Given past experiences and the high profile of "scams" and "con men", this may be understandable, but it would be nice to expect the benefit of the doubt until, at least, a bad deed has been done.
As artists who dream of being at least moderately successful, we all live on hopes. If The Dream Firm can succeed, it may well be able to be a substantial force to improve the prospects and opportunities that form those hopes. We have invested substantially in our business and our commitment to what we want to do, and we will not fail, but without a certain degree of faith the road will be that much longer.
I conclude by referring again to Craig's comment: "if you're enthusiastic and hopeful, DON'T also be vulnerable". I agree. But also, don't lose faith that sometimes something good comes along.
Thank you for you attention and interest. If anyone has any queries or comments please feel free to contact us at any time. Contact details are on our web site at www.dreamfirm.com.au
Sincerely,
Andrew Rout
Managing Director
Firstly, let me advise that the information provided by Craig is correct - The Dream Firm hired The Ninth Floor for a period of two weeks in July in order to conduct an open Auditions project. The Ninth Floor is owned privately, and we have limited knowledge and no interest in other events held there... it is, however, a spectacular venue and well worth checking out.
The purpose of the Open Auditions project was to assist us in building a database of performing artists who were interested in finding professional employment opportunities. A modest fee was quoted and subsequently charged in order to demonstrate that the process was being taken seriously, and dissuade casual or half-hearted applicants. Given the generally high quality of talent we saw, we believe that this was a worthwhile requisite.
The audition fees were far from a "profit making" exercise for us, and were never intended to be. Applicants who are subsequently employed by the company have their audition fee refunded anyway.
The Membership subscription is being promoted in return for a number of products and services that the company offers. This is no less than any other organisation in any industry, and we consider it more - we believe that involvement in what The Dream Firm is attempting to achieve will stimulate better opportunities for all. However, it is a product, and it is always the buyer's choice as to whether or not this constitutes good value for him/her.
I personally endorse and support Craig's advice to always be wary and aware before parting with money for any product or service. The Dream Firm is very distinct about what it offers in return for any up-front investment, and would never expect anyone to pay for anything in ignorance.
We do take exception to a number of inaccurate statements in the report by Mr Michael Sinclair-Jones, and note that in several instances he has paraphrased our responses to specific questions and thus created a misleading representation.
To start with, Mr Sinclair-Jones' report on the discussion with the mothers of two fourteen year old dancers was obtained as he lurked in the Reception area eavesdropping on our conversation. What he fails to point out was that the mothers has asked whether it was worthwhile purchasing Associate Memberships for their daughters (at $275 each) and were being told that this would NOT be recommended, and that if they were keen to become Members then the General Membership (at $99) would be quite adequate for them. They were further told that Membership was being targeted at professional performers, and that they could thus expect the cost to be earned back within the first weeks of being employed, as well as making the fee tax deductible.
As of this writing, neither girl is a Member, despite one of them having been offered a role in a production.
He also fails to mention that subsequent to that episode he followed the girls and their mothers from the premises, questioned them on the street, and upon returning to the Reception area failed to identify his name as anything more than "Michael", did not identify himself as a representative of his organisation, and requested "information" but did not want it sent to him. We felt then, as we do now (and as do the mothers of the dancers) that this behaviour was suspicious and hardly condusive to creating a cooperative relationship.
Mr Sinclair-Jones also falsely asserts that "he (I) claims to be associated with West World Film Studios and David Cobbald". In fact, he was advised in response to a specific question that we understood West World to be in the process of establishing a film production operation in Perth, and that they had expressed interest through Mr Lee Bradshaw of having discussions with The Dream Firm. We had not (and still have not) had any meetings with anyone from West World, and have no association whatsoever with David Cobbald.
I will not individually address the many incorrect details quoted from the backgrounds of Rachel Abbey or myself - if anyone feels that the experience or expertise of the directors or employees of The Dream Firm would be in any way detrimental to their involvement with the company then they are welcome to discuss this with us.
I will point out that Rachel did not advise that she worked with Yothu Yindi, but that she has worked with (and is personal friend of) Mr Robbie James, who aside from his involvement in Gangajang has worked with Yothu Yindi amongst others. Also, her "claims" of an "association" and "solicitation rights" (meaning she has a standing arrangement for any material submitted to be guaranteed attention by the recipient, as opposed to unsolicited material) with production and distribution companies in America have been confirmed in writing by the principals of those organisations.
Our understanding of the "formal arrangement" so often quoted in Mr Sinclair-Jones' report is a contractual agreement. The Dream Firm does not purport to have such agreements with any associates at this time. There is no value for either organisation in having a contract until one has something tangible to offer the other. We do have verbal arrangements or agreements in principle with a number of individuals and companies that are aware of The Dream Firm, our mission and our plans, and whom we believe will cooperate, facilitate and support the company in realising it's long term objectives.
The company's business plan calls for the successful implementation of three pilot projects prior to establishing a sustainable market for business operations. The first of these, the Open Auditions, is now concluded. The company will continue to audition new applicants, but has established the database and is now able to cast the first two production projects.
The first production project has been fully cast. The cast members have not and are not required to commit anything other than their time and ability, for which they will be paid in compliance with the Award. Four of the available production staff roles have also been offered to applicants. The production has a financial management plan in place, and is projected to run for at least two years. Sponsorship terms have been established, and it will shortly commence rehearsals.
The second production project has a financial plan established, and cast members are currently being invited. Whilst we have anticipated a specific format in our management plan, the cast themselves will ultimately be contributing to the content. Accordingly, the venue required is dependant on the specific items included, and our choice for the first season will be finalised when the content itself has been committed. Obviously, participants in this project will also receive payment, and our vision is to start relatively small but develop this into a long term prospect for all participants.
It is ridiculous to assert that our long term intentions for any production can be put into place prior to us actually instigating the project, but it is not inappropriate that we publish what our intentions and ambitions are, and that is what the company has done.
This is the entertainment industry, and we all know that there is never a guarantee of huge successes in any project. However, by utilising not only our own knowledge but also that of other very experienced persons, we have spent nearly twelve months developing the concept and our plans, have attended to details to a significant degree, and we are taking the development of the company one step at a time.
The Dream Firm has not entered the market as a huge enterprise intending to change the world, for that would be a certain path to failure in my opinion. We have presented ourselves as a professional operation with clearly defined objectives and in anticipation of stimulating and improving the environment for everybody. We are a business and we will need to make money to survive, but we do not need and do not intend that this will be done at the expense of the people who have ambitions for their own success.
My main concern is not being shown up for having done something wrong, because we have not. The great tragedy is that, rather than assuming we will do the right thing, it seems to have been assumed by certain people that we will not. Given past experiences and the high profile of "scams" and "con men", this may be understandable, but it would be nice to expect the benefit of the doubt until, at least, a bad deed has been done.
As artists who dream of being at least moderately successful, we all live on hopes. If The Dream Firm can succeed, it may well be able to be a substantial force to improve the prospects and opportunities that form those hopes. We have invested substantially in our business and our commitment to what we want to do, and we will not fail, but without a certain degree of faith the road will be that much longer.
I conclude by referring again to Craig's comment: "if you're enthusiastic and hopeful, DON'T also be vulnerable". I agree. But also, don't lose faith that sometimes something good comes along.
Thank you for you attention and interest. If anyone has any queries or comments please feel free to contact us at any time. Contact details are on our web site at www.dreamfirm.com.au
Sincerely,
Andrew Rout
Managing Director
Walter PlingeWed, 6 Aug 2003, 09:17 pm
Re: The Dream Firm's response
Just a quick comment to all those 'doubters' of the Dream Firm.
I am the mother of one of the 14 year old girls who auditioned for a place in The Dream Firm. I found them to be very professional and far from forceful as far as wanting us to pay a membership fee. Mr Sinclair - Jones actually misquoted what was told to us (by the Dream Firm). Besides the minimal audition fee, we have not paid another cent whatsoever.
I think that what the Dream Firm is aiming to do for actors, dancers, singers etc. is fantastic, and should be supported rather than discouraged.
I wonder if this is a case of the Union wanting to be in control??
Peggy.
I am the mother of one of the 14 year old girls who auditioned for a place in The Dream Firm. I found them to be very professional and far from forceful as far as wanting us to pay a membership fee. Mr Sinclair - Jones actually misquoted what was told to us (by the Dream Firm). Besides the minimal audition fee, we have not paid another cent whatsoever.
I think that what the Dream Firm is aiming to do for actors, dancers, singers etc. is fantastic, and should be supported rather than discouraged.
I wonder if this is a case of the Union wanting to be in control??
Peggy.