Dramafest top secret
Mon, 21 Sept 2009, 10:08 pmJohn Grim18 posts in thread
Dramafest top secret
Mon, 21 Sept 2009, 10:08 pmHi guys,
a number of friends have contacted me querying the seeming lack of promotion for this weekends dramafest. Most, say they wouldn't know the festival was on, having seen little in the way of advertising. Feedback suggests that members of the ITA know all about this event, but the general public may be unaware of this important event on the community theatre calendar. If this is the case, are we, as a community, doing ourselves a disservice?
Johnny Grim
A lad in sane productions
Advertising
Tue, 22 Sept 2009, 03:39 amWalter Plinge
John,
It gets advertised in a lot of places, most of which are through unpaid sources, which is pretty much luck of the draw.
Taz Publicity which has been promoting this event also has an email mailing list which goes to a substantial number of relevant people.
The ITA an local theatres have been promoting events ad nauseum for years, but some people in the general community have no idea we even exist still.
Those that have been responsible for promotion and advertising of community theatre over many years will tell you what a frustrating exercise it is.
Also comments like "some people" or a "number of friends" do not give us much information as to;
1.Where they are looking or what media they source when looking for information.
2.How many people it actually is, what their demographic is etc. etc.
Maybe you could be asking where they looked, and also maybe asking them (mindful that most publicity has a dollar figure of zero attached to it) what means of communicating the event would be more effective.
I hope this clarifies things for you.